Coaching Session 1 – Digital Marketing Roadmap

Video Lesson

Lesson Notes

Time Stamps:

00:29 What is Digital Marketing?
01:35 Opportunities in Digital Marketing
05:15 Getting Started Checklist
12:31 Digital Marketing Roadmap
21:47 Digital Marketing “Conscience”
23:48 Digital Marketing Campaign Types

In this lesson:

1. What is Digital Marketing
2. Digital Marketing Roadmap
3. Digital Marketing Campaign Types

Portfolio:

1. Create a digital marketing plan.

What is Digital Marketing and Why is it Important?

Digital Marketing

Digital Marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Opportunities in Digital Marketing

• Digital presence
  • Visible in search
  • Virtual
  • Linkages
  • Automations
• Data Insights
  • What they want and how to give it to them
  • Customer behaviors
  • Analytics tools
  • Finding new customers
  • Keeping old customers

Getting Started Checklist

• Scope: Website, Mobile, Social
• Technology and Content
• Cost and Time

Exercise: Write your answers to the ff.

• What will be the scope of your digital marketing campaigns: Website, Mobile, Social.
  • 1-6 months
  • 7-12 months
  • 13 months onwards
• What will be the Technology (apps, software, hardwares) you need to prepare?
  •                                         
  •                                         
  •                                       
• Who will be responsible for the content?
• Cost: Working capital
• Time allotted per week.

Digital Marketing Roadmap

1. Identifying online goals
   • For example: Salon
     • To cut hair
     • To sell salon products
2. Setting up online presence for brand awareness
   • Listings
     • Google My Business
   • Website
   • App
   • Social media
     • Facebook Page
3. Turning visitors into customers (actionable)
   • Be clear about what you want the visitors to do when they go there.
   • Include in the setup.
     • Call – add a phone number
     • Set appointment – add a link
     • Message – send to messaging
     • Drive – add a map
     • Buy – order, reservation link
4. Improving service/product features
   • Automations
   • Online marketing
     • Search engines (SEO – not paid, SEM – paid) – events
     • Social media marketing – engage with customers
     • Email marketing – build relationship
5. Capturing data
   • Loyalty
   • Notifications
6. Growth
   • Advertising
7. Analytics
   • Analyze and adapt
     • Changes in technology
     • Changes in industry

A good digital marketing plan is one with the basics and forward thinking strategies to adapt for the latest.

 

Digital Marketing “Conscience”

1. Know your online goals and set realistic expectations.
2. Always monitor and measure what you’re doing and how it’s working
3. Always be flexible to adapt to latest innovations and trends in technology and industry.

Digital Marketing Campaigns

A digital marketing campaign involves the execution of a marketing strategy across all the digital channels where the consumers engage with a brand, usually for the purpose of improving a company’s conversion rate.

Campaign Types

1. SEO
2. Content marketing
3. Social media marketing
4. Paid search
5. Display advertising
6. Email marketing
7. Instant messaging marketing
8. Affiliate marketing
9. Influencer marketing
10. Video advertising
11. Audio advertising

Portfolio

Please submit the following:

1. Create a digital marketing plan.
   • Create in Google Document. Canva and the like.
   • Download as PDF, rename: (your name – DM Plan)
   • Attach in the email.

Email Subject: DM – Portfolio 1

Examples

Use the arrow on the navigation bar to view the other pages of the portfolio samples.

Portfolio 1

 

Proverbs 14:23

“All hard work brings a profit, but mere talk leads only to poverty.”

 

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