Coaching Session 10 – Instant Messaging Marketing: Chatbots and Automations

Video Lesson

Lesson Notes

In this lesson:

  1. What is Instant Messaging Marketing
  2. Benefits, Types, and Best Practices
  3. ChatBot Basic
  4. Optimizing Automations in Facebook Page

Portfolio

  1. Optimize automation in Facebook Page

What is instant messaging marketing?

Benefits

  1. Keeping Up with the Trends: Being Present on Messaging Platforms

Since customers’ preferences verge on interacting with brands via chat -as it’s easier and faster to use- businesses have now the opportunity to reach more customers via Chatbots while staying trendy for their customers.

  1. Improved Customer  Service
    • Extensive Customer Assistance
      • Provide assistance real-time 
    • Always-Available Customer Support
      • Bots can be programmed to give automated answers to repetitive questions immediately.
    • Proactive Customer Interaction
      • Allow you to start a conversation with each customer, at any time of the day.
  1. Increased Customer Engagement

According to research, companies that engage with their customers on social media were able to increase the customer spend by 20% to 40%.

  1. Monitoring Consumer Data & Gaining Insights

Chatbots are great tools to communicate with customers. Companies can track the commands and responses given by their users to the chatbot, predict the responses based on consumer language and direct the bot to suggest a different or a more convenient product or service to the users in addition to notifying sales and marketing departments for personalized services.

  1. Better Lead Generation, Qualification, and Nurturing

A bot can ask the necessary and related questions, persuade the user and generate a lead for you. Chatbots ensure the flow is in the right direction to get a higher conversion rate

  1. Easier Approach to Global Markets

Chatbots can solve your customer care problems in multiple languages and 24/7, 365 days a year. This allows your business to scale up its operations to new markets without having to worry about multiplying incoming requests to be handled.

  1. Cost  Savings

Chatbots can be a great back up for employees for relatively basic and repetitive tasks with great speed, cost-effective, easy to implement, maintain and use. The biggest challenge you need to pay attention to the most is, the conversation capability or “personality” of your chatbot in order to increase or even just retain your brand perception and customers.

Types

  1. Email Messengers

Most of the email messaging platforms offer instant messaging features with other features as well such as IMVironments, custom-status messages, and address-book integration. In addition to these, they also allow their users to gain access to the Chat rooms. Android and iOS users can also do video calls and voice calls. Email Messengers also offers file sharing and voicemail features to its users. 

  1. Social Media Messenger

Social media messenger is another immensely popular instant messaging service provider that helps people reach other people very easily. Social media messenger such as Facebook Messenger offers many latest and interesting features such as live-messaging tools and bot, which helps its users in creating one custom experience. In addition to these, Facebook Messenger also offers voice calling and video calling as well. 

  1. Instant Video Messaging App

Although instant video messaging apps are popular as video calling platform, it also has some excellent instant messaging features. For instance, Skype has been there for a very long time, helping people to connect. The instant messaging features of Skype lets one share, receive, and send messages to friends and colleagues, or to a group of people.

  1. Freeware and Cross-Platform Instant Messaging for Smartphone

This allows conversations and interactions between multiple users. This service can also be accessed through the mobile apps that are available for iOS and Android. The chat history can be saved online and that helps them in syncing between multiple devices. One can also share photos or pictures during conversations. One can also use emojis and symbols in the messages.

Best Practices

  1. Keep it private
  2. Personal approach
  3. Create communities, channels, rooms
  4. Consider ads
  5. Value-based

Chatbot Automation

What is Chatbot automation?

Chatbots are just automated conversational programs offering customers a more personalized way to access information. The key takeaway is that they’re machine learning and AI-enabled to understand queries or requests and formulate an accurate response based on the conversation.

Platforms and Integrations

  • Tidio
  • Chatfuel
  • MobileMonkey
  • ManyChat
  • SnatchBot
  • Engati
  • Flow XO

Portfolio

Please submit the following:

  • Optimize automation in Facebook Page
    • Instant Reply
    • Away Message

Email Subject: DM – Portfolio 10

Examples

Use the arrow on the navigation bar to view the other pages of the portfolio samples.

Portfolio 10

DM-CS10

 

Proverbs 14:23

“All hard work brings a profit, but mere talk leads only to poverty”

 

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