Coaching Session 9 – Email Marketing

Video Lesson

Lesson Notes

In this lesson:

  1. What is Email Marketing
  2. Importance and Benefits
  3. Platforms
  4. Process
  5. Best Practices

Portfolio

  1. Create an email marketing campaign promoting our digital marketing services
  2. Send it to me

What is an Email Marketing?

  • is the use of email to promote products and services
  • used to develop relationships with potential customers and/or clients
  • marketing with consent
  • a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encouraged customer loyalty and repeat business.
  • is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans.

Importance and Benefits

  1. Cost-effectiveness
  2. The possibility of reaching anyone in the world
  3. The effects are easily measured
  4. Easy to use
  5. Marketing potentials

Email Marketing Platforms

  • Constant Contact
  • SendinBlue
  • Drip
  • ConvertKit
  • AWeber
  • GetResponse
  • Mailchimp

Objectives

  • Inform
  • Attract
  • Engage
  • Guide
  • Nurture
  • Convert

Main Part

  • Audience – your mailing lists
  • Campaign – your email

Process

  1. Establish your objectives
  2. Select an audience
  3. Select the type of campaigns you want to send
  4. Create your first campaign
    1. Sender info
    2. Content
      • Text
      • Photo
      • Social
      • Video
      • Links
      • Products
    3. Preview/Test
    4. Sending/Scheduling
  5. Measure your results

Leads

Typically, these LEADS are sharing their email address through an opt-in form in exchange for an offer.

Leads Journey

We not only need to understand the demographics of our customers, but we need to make sure that we create the content for each of these different stages of the buyer’s journey Kyle Gray, Founder of Conversion Cake.

Build A Relationship

They expect to be treated as the individual that they are, not as just another email or text message subscriber.

4 Tips on how to improve the customer journey through email marketing

1. Map out the customer journey for your campaign

Mapping just means you break down your customer’s experience step by step.

2. Nurture your leads

They are still unaware of the exact problems that you can help them solve.

3. Send triggered emails to personalize and humanize the customer’s journey

When you send an email based on an action taken by the user on your website, it’s called a triggered email.

4. Use your data

Use your campaign reports to leverage each phase of the customer journey in a user-friendly and scalable way.

Best Practices

  1. Create Killer Subject Lines
  2. Personalize Your Emails
  3. Keep it Short and Visual
  4. Optimize Your CTAs
  5. Write Compelling Preview Text
  6. Follow Up, But Don’t Spam
  7. Create Mobile-Friendly Emails

Portfolio

Please submit the following:

  • Create an email marketing campaign promoting our digital marketing services
  • Send it to me (follow the instructions mentioned in this video)

Email Subject: DM – Portfolio 9

Examples

Use the arrow on the navigation bar to view the other pages of the portfolio samples.

Portfolio 9

DM-CS9

 

Romans 12:11-12

“Never be lazy, but work hard and serve the Lord enthusiastically. Rejoice in our confident hope. Be patient in trouble, and keep on praying.”

 

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