CBT - Google Ads Curriculum
Lesson 1: Understanding Google Ads and Google Ads Account Setup
Introduction to Google Ads:
What is Google Ads?
How Google Ads Works
Benefits of Using Google Ads
Key Components of Google Ads:
Campaigns
Ad Groups
Keywords
Ads
Ad Extensions
Creating a Google Ads Account:
Step-by-step process of setting up an account
Linking Google Ads to Google Analytics
Account Structure:
Organizing campaigns, ad groups, and keywords
Best practices for account structure
Budgeting and Bidding Strategies:
Setting daily budgets and bid strategies
Understanding different bidding types (manual CPC, enhanced CPC, etc.)
Lesson 2: Keyword Research and Targeting and Creating Effective Ad Copy
Keyword Research Tools:
Using Google Keyword Planner and other tools
Identifying relevant keywords with high search volume and low competition
Keyword Match Types:
Understanding broad match, phrase match, exact match, and modified broad match
Choosing the right match type for your campaign goals
Audience Targeting:
Targeting specific demographics, interests, and behaviors
Geo-targeting and device targeting
Writing Compelling Ad Copy:
Crafting strong headlines and descriptions
Using persuasive language and calls to action
Incorporating ad extensions to improve click-through rates
Ad Formats:
Text ads
Display ads
Shopping ads
Video ads
Lesson 3: Optimizing and Measuring Google Campaigns and Advanced Google Ads Strategies
Campaign Creations and Optimization:
Types of Google Ads campaigns
Types of Google Ads
Creating a Campaign Ad
Google Ads Scripts
Advanced Google Ads Strategies
Automating tasks and optimizing campaigns with scripts
A/B testing to improve ad performance
Adjusting bids and budgets to maximize ROI
Identifying and fixing underperforming campaigns
Remarketing:
Retargeting website visitors with personalized ads
Creating effective remarketing campaigns
Google Ads Analytics:
Understanding key metrics like impressions, clicks, click-through rate (CTR), conversion rate, and return on ad spend (ROAS)
Using Google Analytics to track conversions and website traffic
Bonus Lessons:
Creating your resume, application letter, and portfolio as a Virtual Assistant
Application Processes and Getting Hired Strategies
