BONUS LESSON – Facebook ads for ecommerce

Time Stamps: 

00:35 Checklist needed to do the bonus lesson

01:11 CTR (Link Click-Through Rate)

02:11 Facebook Pixel

02:46 How to set up Facebook Ads in Shopify

03:06 Create Facebook Pixel

04:17 Adding Facebook Pixel to your website

07:34 Start with your Facebook Ads

 

Lesson Notes

Checklist needed for this lesson:

  • Facebook Business Manager account
  • Payment set up ready
  • Shopify account
  • Creatives
  • Copywriting Description

CTR (Link Click-Through Rate)

  • The percentage of times people saw your ad and performed a link click.
  • It is a common metric used by online advertisers to understand how ads drive traffic to websites and other destinations.
  • The average click-through rate (CTR) for Facebook ads across all industries is 0.90%.

Facebook Pixel

A piece of code for your website that lets you measure, optimize and build audiences for your advertising campaigns.

 

How to set up FB ads in Shopify?

Before you begin:

  • You need a website for your business.
  • You must be able to update your website’s code.

Create Facebook Pixel

 1.  Go to Events Manager.

2. Click (+) Connect Data Sources and select Web.

3. Select Facebook Pixel and click Connect.

4. Add your Pixel Name.

5.Enter your website URL to check for easy setup options.

6. Click Continue.

Add the Facebook pixel to your website:

  1. Go to Events Manager.
  2. Select the pixel you want to set up.
  3. Click Continue Pixel Setup.
  4. Click Use a partner.
  5. Select a partner from the list.
  6. Follow the onscreen setup instructions.

Login to Shopify account

After the setup, you’re ready to start with your Facebook ads.

Facebook Pixel activity

 

Portfolio

PORTFOLIO SUBMISSION GUIDES:

1. Full Access Students
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

2. Premium Members
Submit your portfolios to courses@surgedigital.agency.
Please submit all required portfolios as one, in one email (attach your Google Drive).

3. VOD Access Students
Submit your portfolios to courses@surgedigital.agency.
You can submit individually per coaching session or submit all required portfolios as one, in one email (attach your Google Drive).

 

CONTACT US!

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