Coaching Session 1 – Intro to Social Media Paid Advertising

Timestamps

1:06 Social Media Marketing Overview

2:14 (Demo) Setting Up Social Media Channels (Facebook, Instagram, TikTok, and Snapchat)

5:20 Organic vs Paid Advertising

9:53 Audience Research

10:46 Bidding Process

Lesson Notes

Overview on Social Media Marketing
Setting Up Social Media Channels
Organic vs. Paid Advertising
Audience Research
The Bidding Process

Overview on Social Media Marketing

Use of social media platforms and websites to promote a product or service
Provides businesses/organizations with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.
Different compared to Social Media Management in terms of intent — Social Media Marketing’s intention is to sell, the former’s intention is to just use it.

Setting up Social Media Channels (Facebook, Instagram, Tiktok, Snapchat)

Organic vs. Paid Advertising

Organic

Any form of digital marketing that does not involve paid ads.
Most commonly seen as social media and content, but also encompasses channels such as video sharing, influencers and SEO.

Paid

Any kind of advertising that you have to pay for, versus owned or earned advertising.
With paid advertising, marketers pay the owner of ad space in exchange for use of that space.

Audience Research

Researching your audience or target audience to determine their paint points, preferred keywords, buying behaviors, and more
Starts with determining the target audience of a business/organization, then learning more about them in the process.
interest-prospecting is the simplest way to do this, which can be done through the Facebook Ads Manager

The Bidding Process

A bid is how much you’re willing to pay for a specific action
Ultimate concern of social media platforms: user experience
Almost similar formula per social media platform
Different types of bids include cost per click (CPC) or cost per 1000 impressions (CPM)

Portfolios

Fully set up accounts on Facebook, Instagram, Tiktok, & Snapchat
Target Audience List

Email Subject: IA – Portfolio 1

PORTFOLIO SUBMISSION GUIDES:

1. Video-On-Demand (VOD) Access
Submit your portfolios to courses@surgedigital.agency.
You can submit individually per coaching session or submit all required portfolios as one, in one email (attach your Google Drive).

2. VOD with Class Coaching
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

3. VOD with Mentoring
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

4. Premium Members
Submit your portfolios to courses@surgedigital.agency.
Please submit all required portfolios as one, in one email (attach your Google Drive).