Coaching Session 1 – Introduction to Brand Marketing and Advertising

Timestamps

02:35 Definition of Marketing 

05:32 Definition of Branding

06:29 Definition of Advertising

10:15 Introduction to Brand Marketing

13:08 Elements of Successful Branding and Marketing Campaigns

13:30 Activities You May be Doing As a Brand Marketing Freelancer

 

Lesson Notes

  1. Learn to differentiate Marketing, Branding and Advertising
  2. Learn the definition of Branding
  3. Brand Marketing and Advertising
  4. Introduction to Brand Marketing
  5. Elements of Successful Branding and Marketing Campaigns
  6. Activities you may be doing as a Brand Marketing Freelancer

 

MARKETING BRANDING AND ADVERTISING

MARKETING is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measure and quantifies the size of the identified market and the profit potential.

 

MARKETING AS A SCIENCE:

  1. It objectively uses data to support decision making.
  2. Looks for pattern in the market and consumer behavior.
  3. It is embracing ideas from other scientific and engineering disciples.
  4. Running good controlled experiments to test hypothesis.

 

MARKETING AS AN ART

  • Utilizes creative means to translate these scientific findings into creative material, written and audio-visual, to be understood by the audience.

 

MARKETING

  1. Product/Service
  2. Value
  3. Audience

 

BRANDING

  • The marketing practice if creating a name, symbol or design that identifies and differentiates a product from other products. It is a distinguishing mark or personality to your product or services that makes it stand out from the crowd.

 

GLOBAL BRANDS:

Examples

ADVERTISING

  • It is paid form to use the most effective way to reach consumers and create product/service awareness. The goal of every advertising campaign is for your target audience to take the action or achieve the goals you have set at the beginning of every campaign creation.

 

FACEBOOK ADS MARKETING + BRANDING

  • Pull strategies mean attracting people and getting their attention

 

ADVERTISING:

Buy

 

Introduction to BRAND MARKETING (Promotional Strategy)

  • The goal of BRAND MARKETING is to link your identity, values, and personality with communications to your audience.

 

BRAND MARKETING

ELEMENTS OF A SUCCESSFUL BRANDS:

  • Vision Statement
  • Mission Statement
  • Brand Values
  • Unique Value Proposition
  • Brand Positioning Statement
  • Brand Purpose
  • Brand Story

 

Activities you may be doing as a brand marketing freelancer:

  1. Involved in Brand Creation
  2. Brand Development
  3. Brand Audit
  4. Brand Management
  5. Brand Creatives
  6. Planning and Execution of all brand communications and media actions
  7. Assist in Product Development

 

Portfolio

Research on 5 Global brands:

  1. On a slide deck/power point/google slide present the following information, one brand per slide:
    • Name of the brand
    • Place the logo beside the brand name
    • Provide screenshots of their website, social media platforms
    • Read their content, ads, and promotions. Describe how do you feel when you see their brand.
  1. Identify the features of the brand that caught your attention. Describe the features that made it striking.

 

Email Subject: BMAC-Portfolio 1

 

PORTFOLIO SUBMISSION GUIDES:

1. Video-On-Demand (VOD) Access
Submit your portfolios to courses@surgedigital.agency.
You can submit individually per coaching session or submit all required portfolios as one, in one email (attach your Google Drive).

2. VOD with Class Coaching
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

3. VOD with Mentoring
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

4. Premium Members
Submit your portfolios to courses@surgedigital.agency.
Please submit all required portfolios as one, in one email (attach your Google Drive).

 

Note: You can start watching the lessons in advance, but the submission of portfolios can only be done after joining the LIVE sessions/Orientation and during your scheduled batch only.

 

SAMPLE OUTPUTS:

Brand Name: Detroit Tigers

  • Facebook – Detroit Tigers (@tigers)
  • Twitter- Detroit Tigers (@tigers)
  • Website- (mlb.com/tigers)

 

SAMPLE OUTPUTS:

  • What features of the brand caught your attention?
  • How do you feel about the brand?

 

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

 

CONTACT US!

For Technical Issues: members@surgedigital.agency

For Submission and Certificate: courses@surgedigital.agency

For any Concerns or Questions: info@thesurgemarketplace.com