Coaching Session 10 – Ads Manager Navigation

Time Stamps: 

00:38 Familiarizing with Ads Manager View

01:19 Create New Ad Button

02:13 Main Navigation (Different Accounts)

02:50 Business Tools

03:38 Account Overview

04:50 Campaign Level

06:21 Ad Set Level

07:23 Ads Level

09:33 Arrange Column Type

12:05 Breakdown Results

12:41 Campaign Results

 

Lesson Notes

  • FAMILIARIZE WITH THIS VIEW

 

 1. CREATE NEW AD BUTTON



To create ads in Ads Manager:

  • Create your campaign: From the main table in Ads Manager, select Create to open the Create a Campaign window. In this window, you’ll select the basic settings for your new campaign, ad set, and ad. You can also use existing campaigns, ad sets, or ads to create new ones.
  • Refine your settings: Select Continue to move on to the editing pane. This pane will open in an expanded view, but you can select to minimize it. In the editing pane, you’ll choose a campaign objective, audience, placement, and ad format.
  • Publish or save as draft: When you’re ready, select Publish or Close to save your draft.

 

For example, if this is the first time you have created an ad for your business in Ads Manager, you might choose the Brand Awareness objective. This objective will help build interest in your goods or services. To start, you’ll select Create. In the Create a Campaign window you have the option to choose some basic campaign, ad set, and ad settings. Select Continue to enter the editing pane.

In the editing pane, choose the Brand Awareness objective (we recommend you keep campaign budget optimization turned on), then select Next. You’ll progress to the ad set level, where you’ll use your knowledge of your customer base to define your audience characteristics. Select Next to go to the ad level where you’ll choose images or videos, and write engaging text. Finally, Publish your completed ad.

Note: Ads Manager also gives you access to all Facebook advanced creation tools in one place, including ad duplication and bulk ad uploads.

 

2. MAIN NAVIGATION (DIFFERENT ACCOUNTS) – This is where you can choose which business manager account to use for navigating ads manager

 

3. BUSINESS TOOLS –  Customize your tools and add shortcuts

 

4. ACCOUNTS OVERVIEW – Summary of your account spending limit, campaigns, results and demographics

 

5. CAMPAIGN LEVEL

Here’s how to create a campaign

First, you will have to create a campaign, you’ll define your campaign’s overall objective at this level.

Go to Ads Manager. Select Create to get started.

Choose an objective from the list best aligned with your business goals.

Enter a descriptive name in the Campaign Name text box.

You have the option to create a Split Test at this level.

You have the option to turn on Campaign Budget Optimization at this level.

Set a Daily Budget, the average amount you’re willing to spend on an ad set per day.

Or, set a Lifetime Budget, the amount you’re willing to spend over the entire run-time of your ad set.

Select Show More Options to customize Campaign Bid Strategy, Ad Scheduling, or Delivery type.

 

6. AD SET LEVEL

 

Here’s how to edit your ad set level:
Once you have created your campaign, you can move on to creating your ad set. You’ll define targeting, budget, schedule, bidding and placement at the ad set level.

  1. Enter a descriptive ad set name in the Ad Set Name text box.
  2. Define your audience.
    • Choose or create a Custom Audience (optional).
    • Hover over Locations, Age, Gender, and Detailed Targeting and select   to edit.
    • Select Show More Options to customize Language or Connections.
    • Select to Save This Audience, for future use.
  3. Select your ad placements, this is where you’d like your ads to appear across Facebook, Instagram, or Audience Network.
    • Select Automatic Placements, this lets us show your ads where they’re likely to perform best.
    • Or, select Manual Placements to choose your ad placements manually.
  4. Select Show More Options to choose Specific Mobile Devices & Operating Systems or Exclude Content and Publishers.
  5. Hover over Optimization for Ad Delivery and select   to edit.
    • Choose the delivery outcome you most want from the dropdown.
  6. Set your budget (only applies if you turned off Campaign Budget Optimization at the campaign level).
    • Set a Daily Budget, the average amount you’re willing to spend on an ad set per day.
    • Or, set a Lifetime Budget, the amount you’re willing to spend over the entire run-time of your ad set.
  7. Set a start and end date.
  8. Select Show More Options to customize Spend Limits, When You Get Charged, Ad Scheduling, and Delivery Type.

 

7. AD LEVEL

 

Here’s how to edit your Ad level:

  1. Select an ad format. Choose from several ad formats, including Carousel, Single Image or Video, or Collection. You can create a Slideshow if you select the Single Image or Video format.
  2. Choose the creative, or media, you want to use for your ad.
    • To upload or choose from previously uploaded images or video select Add Media.
    • To create slideshows or use video templates select Create Media.
  3. Add the text you’d like your ad to display.
    • Depending on your previous selections you may have the option to add a call-to-action button, choose a pixel, and more.
  4. Preview your ad and select Confirm.
    • To see how your ad will appear across placements select the placement icons alongside your ad preview.
    • Learn how to customize your ad creative for different placements.
    • The first time you publish an ad, you’ll be asked to enter your payment information.

Your campaign is now live (pending review from Facebook). There is no need to review and publish. Facebook will publish your ad upon approval.

 

8. ARRANGE COLUMN TYPE – Filter and see different categories

 

9. BREAKDOWN RESULTS – Results by delivery, action and time


 

10. CAMPAIGN RESULTS – Results per campaign

 

Reminder: “A unique selling proposition is what your business stands for. It’s what sets your business apart from others because of what your business makes a stand about.” -Neil Patel

 

Portfolio

Portfolio Assignment 10:  

  • Send a screenshot of your Ads Manager Page

 

Example:

 

Email Subject: FAMC – Portfolio 10

 

PORTFOLIO SUBMISSION GUIDES:

1. Video-On-Demand (VOD) Access
Submit your portfolios to courses@surgedigital.agency.
You can submit individually per coaching session or submit all required portfolios as one, in one email (attach your Google Drive).

2. VOD with Class Coaching
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

3. VOD with Mentoring
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

4. Premium Members
Submit your portfolios to courses@surgedigital.agency.
Please submit all required portfolios as one, in one email (attach your Google Drive).

 

CONTACT US!

For Technical Issues: members@surgedigital.agency

For Submission and Certificate: courses@surgedigital.agency

For any Concerns or Questions: info@thesurgemarketplace.com