Coaching Session 13 – Snapchat Ads

Timestamps

00:53 Why Snapchat Ads?

03:16 Advantages & Disadvantages

08:28 Understanding the Snapchat Ads Lingo

08:59 Business Account Setup

 

Lesson Notes

  • Why Snapchat Ads?
  • Advantages & Disadvantages
  • Understanding the Snapchat Ads Lingo
  • Business Account Setup

 

Why Snapchat Ads?

  • 280 Million total number of daily users
  • Total number or daily active users who engage with augmented reality on Snapchat: 200+ million
  • Number of Snaps Created Everyday (Photos & Videos): 5 billion+
  • Average time spent on Snapchat per Daily Active User: Over 30 minutes
  • The number of Snapchat Daily Video Views: 18 billion

 

Advantages & Disadvantages

Advantages

  • More 13-24 year-olds in the US than FB, Instagram, and Messenger (combines)
  • Easy way to provide an experience (AR Lens/Filters)
  • Snapchat collects the snaps from specific events to create singular stories
  • Commercial content on Snapchat feels less interruptive

Disadvantages

  • The audience of Snapchat is rather limited (average person on Snapchat is between the ages of 12 to 34)
  • Snapchat doesn’t provide much in the way of analytics
  • Most of the content shared on Snapchat is useless

 

Understand the Snapchat Ads Lingo

  • Snap Pixel: A piece of code for your website that enables you to measure, optimize, and build audiences for your add campaigns.
  • Snapchat Business Account: A public profile created by businesses, organizations, celebrities, and anyone seeking to promote themselves publicly through social media. This works like a normal Instagram account only that it has access to analytics.
  • Snapchat Business Manager: A tool for managing access to Pages and ad accounts, geared towards companies who need to give different permissions to lots of people.
  • Placement: Where ad units will appear.

 

Portfolios

  1. Snapchat Business Account Completed Setup
  2. Full-functional & active ad account

 

Email Subject: IA – Portfolio 13

 

PORTFOLIO SUBMISSION GUIDES:

1. Video-On-Demand (VOD) Access
Submit your portfolios to courses@surgedigital.agency.
You can submit individually per coaching session or submit all required portfolios as one, in one email (attach your Google Drive).

2. VOD with Class Coaching
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

3. VOD with Mentoring
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

4. Premium Members
Submit your portfolios to courses@surgedigital.agency.
Please submit all required portfolios as one, in one email (attach your Google Drive).

 

Examples

Student Information

Name: John Cornwill

Batch No.: 1

Freelancing Email: johncornwill@gmail.com

 

Portfolio Requirement #1: TikTok Business Account Completed Setup

 

Portfolio Requirement #2: Fully functional Ad Account

 

CONTACT US!

For Technical Issues: members@surgedigital.agency

For Submission and Certificate: courses@surgedigital.agency

For any Concerns or Questions: info@thesurgemarketplace.com