Coaching Session 14 – Snapchat Pixel Setup

Timestamps:

00:40 The Snap Pixel

06:14 Setting up Snap Pixel in Shopify

07:52 Setting up Snap Pixel on WordPress

08:00 The Snap Pixel Helper Tool

09:00 Events Setup

 

Lesson Notes

  • Setting up the Snap Pixel on Shopify and WordPress
  • The Snap Pixel Helper Tool
  • Events Setup

 

The Snap Pixel

  • Analytics tool that allows you to measure the effectiveness of your advertising by understanding the action people take on your website
  • Make sure your ads are show to the right people.

 

iOS 14 Update

  • Apple will begin to require that apps in the App Store that engage in what Apple defines as “tracking ” to show a prompt to iOS 14 users, in accordance with their AppTrackingTransparency framework.
  • As more people optout of tracking on iOS 14 devices, ads, personalization and performance reporting will be limited for both apps and web conversion events

iOS 14 Update: What To Do

  • Verify domain
  • Configure 8 prioritized web conversion events per domain
  • Set up Conversions API: A Facebook Business Tool that lets you share key web and offline events, or customer actions, directly from your server to Facebook’s. Conversions API works with your Facebook Pixel to help improve the performance and measurement of you Facebook ad campaigns.

 

Portfolios

  1. Snap Pixel Successful Installation
  2. 3 Custom Events Setup

 

Email Subject: IA – Portfolio 14

 

PORTFOLIO SUBMISSION GUIDES:

1. Video-On-Demand (VOD) Access
Submit your portfolios to courses@surgedigital.agency.
You can submit individually per coaching session or submit all required portfolios as one, in one email (attach your Google Drive).

2. VOD with Class Coaching
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

3. VOD with Mentoring
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

4. Premium Members
Submit your portfolios to courses@surgedigital.agency.
Please submit all required portfolios as one, in one email (attach your Google Drive).

 

CONTACT US!

For Technical Issues: members@surgedigital.agency

For Submission and Certificate: courses@surgedigital.agency

For any Concerns or Questions: info@thesurgemarketplace.com