Coaching Session 15 : Infographics

In this section you will learn:

1. Taking key data points and adding visuals using an infographic is a very underused method for being an effective data analyst.
2. Piktochart examples of how to visualize and build narratives with data
3. Data Analysts need to understand when an Infographic should be used

INFOGRAPHICS

Are a representation of information in a graphic format designed to make the data easily understandable at a glance.

People use infographics to quickly communicate a message, simplify the presentation of large amounts of data, and see data patterns.

INFOGRAPHICS

can be an effective way to present data when you want to:

1. Simplify complex information
2. Make data more engaging
3. Highlight key points
4. Tell a story with data
5. Compare data
6. Convey trends over time
7. Communicate data quickly

For more effective infographics, follow these tips:

1. Make sure the message is clear, concise, and relevant to your audience.
2. Use data that is relevant and supports your message.
3. Avoid cluttering your infographic with too much information. Keep the design simple and focused on the most important points.
4. Use visual hierarchy to guide the reader’s attention to the most important information.
5. Use color, size, and spacing to make important information stand out
6. Use a consistent color scheme and font style to create a cohesive look and feel.
7. Create infographics that are easy to share on social media and other platforms. Include social media buttons and embed codes to make it easy for people to share your infographic.

PIKTOCHART 

Piktochart is a web-based tool that allows users to easily create and share professional-looking infographics, presentations, posters, and other visual content.

Piktochart provides a drag-and-drop interface that lets users choose from a wide variety of template, graphics, icons, and other design elements to create their visual content.

THE GOAT

Which NBA Team is the Best of all Time?

• Most NBA Titles?
• Most Wins in a Season?
• Most Hall of Famers?
• Most MVPs?
• Most Dominate Playoff Run?
• Highest Scoring Team?
• Most 3 Pointers?
• Best Clutch Players?
• Most Loyal Fans?

WHEN TO USE INFOGRAPHICS?

1. When you want to tell a story or convey a narrative, which can be particularly effective in marketing and communication materials.
2. Infographics can also be used to highlight trends and patterns over time or to explain complex processes or systems.
3. Infographics can be useful when you want to present multiple data sets or pieces of information in a single visualization, thus allowing your audience to quickly see the connections between different data points.
4. When you want to create a visual hierarchy of information, using size, color, and other design elements to emphasize key points.

CANVA INFOGRAPHICS

Canva offers a wide range of infographic templates that you can use to create professional-looking infographics. To get started, you can either browse the available templates on the Canva homepage or type “infographic” in the search bar.

“Design compelling infographics your fans will love to share with our selection of premium infographic templates. Take your visual marketing (and data visualization) to the next level with sophisticated infographic designs today.”

GUY KAWASAKI

Kawasaki’s work can provide data analysts with a broader perspective on marketing, business, and innovation, and can help in the following areas:

1. Communication Skills, storytelling and how to explain your findings to non-technical stakeholders, which is a critical aspect of the data analyst’s role.
2. Marketing and business strategy by gaining a deeper understanding of the business objectives that drive data analysis and how to use data to achieve those objectives
3. The Keys to Enchantment: Be Likable, Be Trustworthy and Stand for a Great Cause

 

Portfolio

Email Subject: Data Analytics – Portfolio 15

1. Complete the Best NBA Team Visual Exercise.
2. Pick a data point(s) from publicly available data and craft a data visualization using a free infographic tool. Submit a pdf, linked image file, or screenshot of your work for review.