Coaching Session 15 – SEO Off-Page Optimization (Backlinking)

Lesson Notes

Time Stamps:

01:18 Backlinking Process

03:52 White hat Black hat SEO, and gray hat SEO

16:37 Off Page or Backlinking Techniques

 

In this lesson:

CS15 – LESSON: SEO OFF-PAGE OPTIMIZATION (BACKLINKING)

• The backlinking process 
• White hat, black hat, and gray hat SEO
• Backlinking strategies

FC – PORTFOLIO 15

• 30 SEO backlinks/screenshots

 

WHAT IS SEO OFF-PAGE OPTIMIZATION?

What is Off-Page Optimization or Backlinking?

Off-Page Optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible.

“Off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).

 

SEO Types

1. White Hat SEO – Experts call the White Hat SEO as the most organic/natural way of the SEO process, which follows search engine rules and policies. Most of the techniques are done to please the users and not to please the search engines. The primary goal of these techniques would be to increase the user experience and website usability.
2. Black Hat SEO – Black Hat SEO techniques are completely opposite to White Hat SEO techniques. Here, the process is of implementing the techniques to please only search engines without giving much thought about the users and relevance. The website might get penalized if we keep practicing such black hat techniques. This can be done through a completely automated process through bots, programs, tools, etc., without any human involvement.
3. Gray Hat SEO – It is the combination of both White Hat SEO techniques and Black Hat SEO techniques. Most of the newbies in the digital marketing field are executing Gray HAt SEO techniques.

REMINDERS

Domain Authority (DA) – is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from 1 to 100, with higher scores corresponding to a greater ability to rank.

Page Rank (PR) / Page Authority (PA) – is a score that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from 1 to 100, with higher scores corresponding to a greater ability to rank.

SEO Backlinking Strategies

Off-Page or Backlinking Techniques

1. Creating Shareable Content – Amazing content is always the KING in search engine optimization. Creating amazing and shareable content is a smart way to generate more and more natural backlinks to our website or blog. Research often and keep your content always fresh and updated.
2. Influencer Outreach – If you have created any kind of content which is share-worthy, then don’t hesitate to reach out to influencers in your industry. Tell them to check your blog and ask for link backs from their blog. Make sure you get the links from completely relevant domains.
3. Contribute as Guest Author – There are a number of good and quality blogs that are open for guest posts from various authors. Write an amazing research piece and reach them with the content for guest posts. Don’t focus on the quantity of links, but rather focus only on quality links. Also, don’t keep posting multiple times on the same guest blog site.
4. Social Media Engagement – A major Off-page SEO technique is social media engagement. If you want to make your business, website, or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more backlinks.
   • Examples: 
     • LinkedIn
     • Facebook
     • Twitter
     • Pinterest
     • Instagram
       
5. Social Bookmarking Sites – are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.
   • Examples: 
     • Digg
     • Slashdot
     • Reddit
     • Diigo
     • Tumblr
       
6. Forum Submission – Participate in search forums that are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions, and give your suggestions and advice. Make use of “Do-Follow” forums.
   
   •  Examples: 
     • Flickr
     • Addthis
     • Bbpress
     • Careerbuilder
     • Chronicle
       
7. Blog Directory Submission – is constantly working to build quality backlinks. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.
   •  Examples: 
     • Industry directory
     • Entire web directory
     • ElecDir
     • Site Promotion Directory
     • A1 Web Directory
       
8. Article Submission – Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low-quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.
   •  Examples: 
     • Hubpages
     • Ezine Articles
     • The Free Library
     • Bright Hub
     • Mag Portal
       
9. Question and Answer – One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog, or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.
   •  Examples: 
     • Quora
     • Yahoo Answers
     • EHow
     • Answerbag
     • Blurt It
       
10. Video Submission – If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags, and reference links. It is one of the more popular ways to get quality backlinks because all video submission websites have high PR.
    •  Examples: 
      • YouTube
      • Vimeo
      • Daily Motion
      • Vine
      • Metacafe
        
11. Image Submission – Share your photos on popular image submission websites. Before submitting your images, place optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description, and tags.
    •  Examples: 
      • MediaFire
      • Pinterest
      • Instagram
      • Flickr
      • Imgur
        
12. Infographics Submission – Make creative infographics. These days, infographics are getting popular on the internet. Submit your infographics on infographics submission websites and give reference links to your webpage or blog. The image sizes differ with different websites.
    •  Examples: 
      • Reddit
      • Visually
      • Infographics Archive
      • Nerd Graph
        
13. Document Sharing – Create attractive documents relating to your business or blog. The documents should have unique content and should be in either PDF or PPT formats. Submit these documents in the document sharing websites.
    •  Examples: 
      • Slide Share
      • Issuu
      • Scribd
      • Box
        
14. Press Release – submission refers to writing about new events, products, or services of the company and submitting it to PR sites. It is an off-page SEO strategy that helps popularize your events, products, or services on the web to improve the SEO of your site. SEO is the organic way to rank higher in search engines.
    •  Examples: 
      • PR News Wire
      • PR Log
      • Open PR
      • Express Press Release
      • Issue Wire
15. Website Submission – is just another technique where we can create subdomains in a high domain authority website. For example medium.com, tumbler, blogger, WordPress etc. Listing your website on online directories goes a long way in helping improve your presence on the web.
    
16. Sites for Website Submission can be found here.

Portfolios

 

Email Subject: FC – Portfolio 15

 

 

 

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