Coaching Session 15 – Snapchat Ad Campaign Setup

Timestamps

00:50 Snapchat Ad Campaign Objectives

02:50 The Campaign Structure: Campaigns, Adsets, Ads

02:59 Snapchat Ad placements

04:44 Ad creatives and copy

05:51 Full-campaign Setup using different objectives

 

Lesson Notes

  • Snapchat Ad Campaign Objectives
  • The Campaign Structure: Campaigns, Adsets, Ads
  • Ad placements
  • Ad creatives and copy
  • Full-campaign Setup using different objectives

 

 

Snapchat Ad Campaign Objectives

  • When you choose an objective, Snapchat analyzes its user data and served your ads to people in your target audience who are most likely to take the action you want
  • Whether you want your audience to download your app, make an online purchase, or visit your store, Snapchat Ads can help you connect with the right customers.
  • 3 Main Categories: Awareness, Consideration, Conversion

 

Choosing the right objective

How to choose the right objective?

Step 1: Know where your potential clients are

First, pick the category that works best with where people are in your sales funnel.

  • Awareness Objectives
    • Top of the funnel (TOFU) goals to generate interest in what you offer
  • Consideration Objectives
    • Middle of the funnel (MOFU) goals that target people who want to learn more about your offerings.
  • Conversion objectives
    • Bottom of the funnel (BOFU) goals for driving purchases, registrations, and visits.

Step 2: Choose the objective that matches the right stage

Next, review the Instagram Ad Objectives that work with the right sales funnel stage.

Then, select one that best aligns with the action you want your target audience to take.

 

The Campaign Structure: Campaigns, Adsets, Ads

 

Snapchat Ad placements

 

Ad creatives and copy

 

 

Portfolios

  1. Full campaign setups for 3 different objectives

 

Email Subject: IA – Portfolio 15

 

PORTFOLIO SUBMISSION GUIDES:

1. Video-On-Demand (VOD) Access
Submit your portfolios to courses@surgedigital.agency.
You can submit individually per coaching session or submit all required portfolios as one, in one email (attach your Google Drive).

2. VOD with Class Coaching
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

3. VOD with Mentoring
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

4. Premium Members
Submit your portfolios to courses@surgedigital.agency.
Please submit all required portfolios as one, in one email (attach your Google Drive).

 

Examples

Student Information

Name: John Cornwill

Batch No.: 1

Freelancing Email: johncornwill@gmail.com

 

Portfolio Requirement #1: Full campaign setup for 3 different objectives

Drive Traffic to Website

 

 

CONTACT US!

For Technical Issues: members@surgedigital.agency

For Submission and Certificate: courses@surgedigital.agency

For any Concerns or Questions: info@thesurgemarketplace.com