Coaching Session 19 – Basic Email Marketing

Lesson Notes

Time Stamps:

01:09 Email Marketing Basics

10:40 Email Marketing Process

30:10 Drafting an Email Marketing Campaign

 

In this lesson:

CS19: Basic Email Marketing

  • Email Marketing Basics
  • Email Marketing Process
  • Drafting an Email Marketing Campaign

FC – Portfolio 19:

  1. Open a free email marketing account
  2. Add audiences
  3. Draft a campaign

 

WHAT IS AN EMAIL MARKETING?

Email Marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.

Email Marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.

Importance and Benefits

  1. Cost-effectiveness
  2. The possibility of reaching anyone in the world
  3. The effects are easily measured
  4. Easy to use
  5. Marketing potentials

Email Marketing Platforms

  • Constant Contact
  • SendinBlue
  • Drip
  • ConvertKit
  • AWeber
  • GetResponse
  • Mailchimp

Objectives

  • Inform
  • Attract
  • Engage
  • Guide
  • Nurture
  • Convert

Main Part

  • Audience – your mailing lists
  • Campaign – your email

Process

  1. Establish your objectives
  2. Select an audience
  3. Select the type of campaigns you want to send
  4. Create your first campaign
    • Sender info
    • Content
      i. Text
      ii. Photo
      iii. Social
      iv. Video
      v. Links
      vi. Products
    • Preview/Test
    • Sending/Scheduling
  5. Measure your results

Let’s check out the processes inside MailChimp…

Portfolio

Please submit the following:

  1. Open a free email marketing account
  2. Add audiences
  3. Draft a campaign

 

Email Subject: FC – Portfolio 19

 

PORTFOLIO SUBMISSION GUIDES:

1. Video-On-Demand (VOD) Access
Submit your portfolios to courses@surgedigital.agency.
You can submit individually per coaching session or submit all required portfolios as one, in one email (attach your Google Drive).

2. VOD with Class Coaching
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

3. VOD with Mentoring
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

4. Premium Members
Submit your portfolios to courses@surgedigital.agency.
Please submit all required portfolios as one, in one email (attach your Google Drive).

 

Examples

Use the arrow on the navigation bar to view the other pages of the portfolio samples.

Portfolio 19

FC - PORTFOLIO 19

 

Romans 12:11-12

Never be lazy, but work hard and serve the Lord enthusiastically.
Rejoice in our confident hope.
Be patient in trouble, and keep on praying.

 

CONTACT US!

For Technical Issues: members@surgedigital.agency

For Submission and Certificate: courses@surgedigital.agency

For any Concerns or Questions: info@thesurgemarketplace.com