Coaching Session 19 : The Elements of Data Storytelling

In this section you will learn:

1. The most in-demand skill in analytics is the ability to use data to influence audiences – The Wells Fargo Expansion Story 
2. The timeless technique of storytelling
3. Data Analysts need to be able to list the data sources you need to tell a Data Story

DATA STORYTELLING 

Overall, a good story should be engaging, relatable, and memorable, with a clear plot, well-developed characters, and a compelling theme that resonates with the reader.

The elements above work together to create a story that is both enjoyable and meaningful.

Is the concept of building a compelling narrative based on complex data and analytics that help tell your story and influence and inform a particular audience.

This is about the (1) data you want to share, (2)how you will narrate the story and (3) the visuals that will express this.

WHAT STARWARS CAN TEACH US?

• The power of storytelling
• Using visuals to enhance understanding
• Building emotional connections
• The importance of a clear message

By applying these lessons to our own data storytelling, we can create more impactful and memorable stories that drive change and action.

DATA STORYTELLING

• The Narrative explains the data while engaging the audience with visuals- AKA the screenplay
• The Visuals engage the audience while telling the narrative and enlighten the audience with new knowledge-AKA the special effects
• The Data requires a narrative for the data to be explained and requires visuals to enlighten the audience -AKA the camera

STORYTELLING TIPS

• Know your audience
• Consider time constraints
• Prepare your data
• Structure your data story
• Deliver insights
• Choose the right visuals
• Create memorable bullet points
• Design the big takeaway
• Tell the story

THE BIG TAKEAWAY

Problem: Where in Florida to launch?

Challenge: Miami is not the best option?

Findings:

1. Miami is not a good place to launch
2. Orlando better suited for Mexican money transfers
3. Unexpected bonus of sending to the Philippines

STORYTELLING TIPS

• Knowing your audience >bank executives
• Consider time constraints> 3 days
• Prepare your data > Target market
• Structure your data story> risk/rewards
• Deliver Insights > new opportunity 
• Choose the right visuals > Tableau Map
• Create memorable bullet points > Just 3
• Design the big takeaway – Easier $$$
• Tell the story > My superhero thing

NANCY DUARTE

is a communication expert, author, and speaker who is known for her work in the field of presentation design and storytelling. She emphasizes the importance of using narrative to communicate information effectively.

Duarte’s work emphasizes the importance of understanding the needs and interests of the audience in order to create effective communication. Data analysts can apply this by tailoring their presentations to the needs and interests of their stakeholders, and by using the appropriate data visualization techniques.

DATA SCIENCE PH

The field of data science is growing in the Philippines with more and more companies and organizations recognizing the value of data-driven insights and decision-making.

However, one major challenge is the shortage of skilled data professionals, as the demand for data scientists and analysts often outstrips the supply.

Despite this, the overall outlook for the data science industry in the Philippines is positive, with many companies and organizations investing in data analytics and hiring more data professionals.

 

Portfolio

Email Subject: Data Analytics – Portfolio 19

1. Complete the Turn Your Favorite Movie Into a Data Story Exercise.
2. Describe at least 3 data points that are visualized in your favorite movie. Estimate actual data and create data visualizations to match the narrative.
3. Submit a 2-3 paragraph essay explaining the data points and embed your data visualizations as a pdf for review. Record a video that does not exceed 2 minutes presenting your work and findings on this exercise, as if you were sharing with your batch mates from the front of the classroom.