Coaching Session 2 – Organic & Paid Facebook Campaigns
Time Stamps:
00:05 Video Introduction
00:10 Coach Introduction
00:14 Organic and Paid Facebook Campaigns
00:40 Social Media Campaign
01:04 Two Types of Campaigns
01:08 Organic Campaign
02:08 Paid Campaign
03:14 Campaign Goals
03:35 Sales
04:14 Leads
04:31 Website Traffic
05:03 Product and Brand Consideration
05:15 Brand Awareness and Reach
05:43 App Promotion
05:53 Steps in Social Media Campaign
06:02 Know Your Target Audience
07:28 Define Your Goals
07:58 Select The Social Media Channel
09:10 Create Campaign Content (Photo/Visual, Text, Links/Landing Page, Apps)
10:02 Create a Content Calendar for the Week/Month
12:10 Monitor and Respond
12:25 Analyze and Adjust
12:37 Facebook Insights
17:53 Tips for Advertisers
19:45 In this Lesson FAM Portfolio 2
Lesson Notes
Social Media Campaign
A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms.
Campaigns differ from everyday social media efforts because of their increased focus, targeting, and measurability.
Campaign Goals:
- Sales.
- Leads.
- Website traffic.
- Product & brand consideration.
- Brand Awareness & reach.
- App promotion.
2 Types of Campaigns:
ORGANIC & PAID CAMPAIGNS
1. ORGANIC CAMPAIGNS
Organic marketing refers to the act of getting your customers to come to you naturally over time, rather than ‘artificially’ via paid links or boosted posts. It includes any direct, instinctive, and, with the exception of paid marketing tools.
2. PAID CAMPAIGNS
Paid advertising is any kind of advertising that you have to pay for, versus owned or earned advertising. With paid advertising, marketers pay the owner of ad space in exchange for use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner.
Go to your Facebook Page in order to see Organic & Paid engagements.
Click MORE then INSIGHTS
Tip for advertisers:
Before placing paid ads, check the engagement or reach of your Published posts
Test your Organic reach FIRST before going for PAID Campaigns
**The higher number of reach & engagement has bigger chances of getting LOWEST COST for Paid Ads
Reminder: Never test how deep is the water with both feet
Portfolio
Portfolio Assignment 2
Send a screenshot of the highest reach and engagement
Example:
Screenshot of highest reach and engagement
Email Subject: FAMC – Portfolio 2
PORTFOLIO SUBMISSION GUIDES:
1. Video-On-Demand (VOD) Access
Submit your portfolios to courses@surgedigital.agency.
You can submit individually per coaching session or submit all required portfolios as one, in one email (attach your Google Drive).
2. VOD with Class Coaching
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.
3. VOD with Mentoring
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.
4. Premium Members
Submit your portfolios to courses@surgedigital.agency.
Please submit all required portfolios as one, in one email (attach your Google Drive).
CONTACT US!
For Technical Issues: members@surgedigital.agency
For Submission and Certificate: courses@surgedigital.agency
For any Concerns or Questions: info@thesurgemarketplace.com