Coaching Session 3 – Facebook Pixel Setup

Timestamps

0:44     The Facebook Pixel

5:29     Facebook Pixel Setup

6:45     Facebook Helper Tool

7:42     Setting Up Facebook Pixel in Shopify

10:45   Setting Up Facebook Pixel on WordPress

12:46   Events Set Up

 

Lesson Notes

  • Setting Up the Facebook Pixel on Shopify and WordPress
  • The Facebook Pixel Helper Tool
  • Events Setup

 

The Facebook Pixel

  • Analytics tool that allow you to measure the effectiveness of your advertising by understanding the actions people take on your website.
  • Make sure your ads are shown to the right people.

 

iOS 14 Update

  • Apple will begin to require that apps in the App Store that engage in what Apple defines as “tracking ” to show a prompt to iOS 14 users, in accordance with their AppTrackingTransparency framework.
  • As more people optout of tracking on iOS 14 devices, ads, personalization and performance reporting will be limited for both apps and web conversion events

iOS 14 Update: What To Do

  • Verify domain
  • Configure 8 prioritized web conversion events per domain
  • Set up Conversions API: A Facebook Business Tool that lets you share key web and offline events, or customer actions, directly from your server to Facebook’s. Conversions API works with your Facebook Pixel to help improve the performance and measurement of your Facebook ad campaigns.

 

Setting up Facebook Pixel in Shopify and WordPress, Facebook Helper Tool, and the Events Setup

  • Installing and using Facebook Pixel Helper Tool
  • Setting up Facebook Pixel on Shopify
  • Setting up Facebook Pixel on WordPress
  • Implementing iOS i14 updates-related measures
  • Navigating the Events Manager on Facebook Business Manager

 

Portfolios

  1. Facebook Pixel Successful Installation
  2. 3 Custom Events Setup

 

Email Subject: IA – Portfolio 3

 

PORTFOLIO SUBMISSION GUIDES:

1. Video-On-Demand (VOD) Access
Submit your portfolios to courses@surgedigital.agency.
You can submit individually per coaching session or submit all required portfolios as one, in one email (attach your Google Drive).

2. VOD with Class Coaching
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

3. VOD with Mentoring
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

4. Premium Members
Submit your portfolios to courses@surgedigital.agency.
Please submit all required portfolios as one, in one email (attach your Google Drive).

 

Examples

Student Information

Name: John Cornwill

Batch No.: 1

Freelancing Email: johncornwill@gmail.com

 

Portfolio Requirement #1: Facebook Pixel Successful Installation

Domain: bakasapparel.com

 

Portfolio Requirement #2: Custom Events Setup

Domain: surgedigital.agency

 

 

CONTACT US!

For Technical Issues: members@surgedigital.agency

For Submission and Certificate: courses@surgedigital.agency

For any Concerns or Questions: info@thesurgemarketplace.com