Coaching Session 4 – Different Types of Facebook Ads
Time Stamps:
00:36 11 Types of Facebook Ads
01:00 Boost your Post
04:20 Promote your page
08:57 Send people to your website
10:50 Increase Conversion on your webpage
12:17 Get installs of your apps
14:16 Increase engagement in your app
14:41 Reach people near your business
16:27 Raise attendance at your events
18:57 Get people to claim your offer
22:07 Get video views
23:19 Collect leads for your business
Lesson Notes
11 Types of Facebook Ads:
1. Boost your posts
- The most common type of FB Ad
- The easiest way to advertise
- Check your organic engagement before boosting
** Once the ad is running, caption and creatives can’t be edited anymore.
2. Promote your Page
- Recommended for new businesses to Increase Brand Awareness
- Establishing
3. Send people to your website
- Increase website traffic
- Optimize your blogs/articles
- Good for SEO Purposes
4. Increase conversions on your website
- For eCommerce Business
- FB will track those who purchase from your website
5. Get installs of your app
- Best for App and Game Developer
6. Increase engagement in your app
- Call to action: – PLAY NOW, SHOW NOW, LISTEN NOW
7. Reach people near your business
- This is for Territorial Brand Awareness
8. Raise attendance at your event
- Track people who are:
- Going
- Interested
- Not interested
9. Get people to claim your offer (Catalog Sales)
- Set up creatives under SHOPS
- Carousel Cards
10. Get video views
- Video views are measured through Thru plays
11. Collect leads for your business
- The form will be generated by FB
Reminder: Never stop testing and your advertising will never stop improving -David Ogilvy-
Portfolio
Portfolio Assignment 4
What type of FB Ads have you used so far? Kindly send a screenshot of your ads if applicable.
Example:
Objective: VIDEO VIEWS
Email Subject: FAMC – Portfolio 4
PORTFOLIO SUBMISSION GUIDES:
1. Video-On-Demand (VOD) Access
Submit your portfolios to courses@surgedigital.agency.
You can submit individually per coaching session or submit all required portfolios as one, in one email (attach your Google Drive).
2. VOD with Class Coaching
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.
3. VOD with Mentoring
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.
4. Premium Members
Submit your portfolios to courses@surgedigital.agency.
Please submit all required portfolios as one, in one email (attach your Google Drive).
CONTACT US!
For Technical Issues: members@surgedigital.agency
For Submission and Certificate: courses@surgedigital.agency
For any Concerns or Questions: info@thesurgemarketplace.com