Coaching Session 4 – Finding the Winning Product

Video Lessons

Practical Video

Part 1

Part 2

Part 3

Lesson Notes

1. What is Product Research and its Selection Criteria?
2. Selection Criteria for the Winning Product
3. What are Restricted Categories?
4. Amazon Restricted Categories: What to Watch For?
5. What Are the Restricted Categories on Amazon?
6. What If You Want to Sell in Restricted Categories?
7. What products are restricted on Amazon?
8. Amazon rules for Hazmat and Dangerous Goods
9. Different ways to hunt a winning product
10. See What The Competitors Are Doing
11. What Tools Should You Use To Achieve The Fastest And Most Profitable Result?
12. What Products To Avoid For Your First Profitable Product?
13. What is Patent?
14. How to do a Patent Search?

What is Product Research and its Selection Criteria?

Amazon Product Research is the most crucial step to kick-start an Amazon business.  The idea is to search for potential products to sell and carefully analyze the profitability and competition.

 

Selection Criteria

• High Demand
• Low Competition
• Materials
• Customizable/Improvable
• Price
• of Reviews

Restricted Categories

Restricted products are specific product types such as some children’s toys that Amazon sellers will need additional approval to sell

List of the restricted categories on Amazon

• Automotive & Powersports
• Collectible Coins
• Entertainment Collectibles
• Fine Art
• Holiday Selling Requirements in Toys & Games
• Jewelry
• Join Amazon Handmade
• Join Amazon Subscription Boxes
• Made in Italy
• Music & DVD
• Personal Safety and Household products
• Services
• Sports Collectibles
• Streaming Media Players
• Video, DVD, & Blu-ray
• Watches

What If You Want to Sell in Restricted Categories?

1. Have a Professional Seller Account
2. Create a Wholesaler Account
3. Start a Short Order History
4. Collect and Scan the Invoices

The following products aren’t included on Amazon’s current list of restricted products, they have restrictions as well:

• Ink and toner cartridges
• Software
• Textbooks

Depending on where you’re selling from and what marketplaces you’re selling on, the list of restricted products may vary.

Different Ways To Hunt A Winning Product

1. Manual Method

Step 1 Generating a product idea from the following sites

• Amazon’s best-seller list – Amazon Best-sellers
• Amazon storefronts – Amazon Storefront Info
• Exploring the retail stores – (you can explore US Retail Stores like Walmart, Kroger Co., Costco, The Home Depot, Target, Best Buy, etc.)
• Amazon’s Movers & Shakers – Amazon Movers and Shakers
• AmazonBasics
• Browsing about a few products on Pinterest -Pinterest
• Exploring the Shopify stores – Shopify
• Looking at eBay’s trending list eBay
• Checking the section – “Customers Also Bought” – Customers Also Bought
• Seeing through the Ali express weekly best sellers list

Step 2. Conduct Amazon Competitive Analysis

• Audit Product Listings
• Research
• Check the Reviews
• Competitors’ Targeted Keywords
• Investigate your Competitors’ Ad Campaigns
• Estimate your Competitor’s Price and Monthly Sales

2. Automatic Method

Automatic method is a product research method that uses tools such as HELIUM10 (black box), JUNGLE SCOUT, SELLER APP and more

What Products To Avoid?

• Automotive
• Supplements
• Topical products
• Cell phones and accessories

What Tools Should You Use?

• Helium 10
• Jungle Scout
• SellerApp
• Keepa
• AMZScout
• Unicorn Smasher
• IO Scout
• ZonGuru
• AMZBase
• Sonar

What is a Patent?

A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of years, in exchange for publishing an enabling public disclosure of the invention.

What is a Trademark?

• Identifies the source of your goods or services.
• Provides legal protection for your brand.
• Helps you guard against counterfeiting and fraud

Owning a Trademark vs. Having a Registered Trademark

You become a trademark owner as soon as you start using your trademark with your goods or services. You establish rights in your trademark by using it, but those rights are limited, and they only apply to the geographic area in which you’re providing your goods or services.

Using the trademark symbols TM, SM, and ®

Every time you use your trademark, you can use a symbol with it. The symbol lets consumers and competitors know you’re claiming the trademark as yours. You can use “TM” for goods or “SM” for services even if you haven’t filed an application to register your trademark.

Portfolio

CS4 Portfolio:

1. List Down 5 Examples of Hazmat Items/Products.
2. List Down 5 Examples of Gated Categories/Products.

Find 3 winning products with these criteria and fill out the spreadsheet.

1. 1. Price: $20 & above
   2. Sales: 10 sales/day
   3. Revenue: 10,000/month
   4. Review count:  500 & below
   5. Weight: 2-3 pounds
   6. ROI: 30% & above
   7. Top 3 keywords: search volume 2000 & above
   8. Patent (NONE)
   9. NOT hazmat or gated
   10. NOT seasonal , fragile and electronic

Email Subject: C4 -Batch #

Example

 

Note: You can start watching the lessons in advance, but the submission of portfolios can only be done after joining the LIVE sessions/Orientation and during your scheduled batch only.

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