Coaching Session 4 – Search Engine Optimization (SEO)

In this lesson:

  1. SEO
  2. SEO Audit
  3. SEO On Page Optimization
  4. SEO Off Page Optimization

 

Portfolio:

  1. Make an SEO Optimization for your website
    1. Audit
    2. On Page
    3. Off Page

 

What is SEO?

What is SEO and how does it work?

SEO stands for “Search Engine Optimization”. It is the process of getting traffic from the “free”, “organic,” “editorial” or “natural” search results on search engines. 

 

How does SEO work?

Ranking Factors

  • Keywords
  • Titles/Headings
  • Links (Internal, external)
  • Words in the link (hyperlink words)
  • Reputation
  • Age
  • Long-tail keywords
  • Local Directory links
  • Linkages (YT, SM Sites)

 

The SEO Process

  1. Assessment (SEO Analysis)
  2. Planning (SEO Plan)
  3. Site Account Optimization
  4. Keyword Research
  5. On Page Optimization
  6. Off Page Optimization
  7. Monitoring and evaluation

 

SEO Analysis

An SEO analysis is a tool for people to study how they might improve a given website’s ranking on search engines like Google. With an SEO analysis, you can find what aspects of your SEO strategy are working and what your biggest obstacles are that are preventing you from improving your site ranking.

 

An SEO analysis can help you make strategic decisions to improve your site’s ranking in search engine results pages. You can utilize SEO analysis results to help you rank higher, expand your reach, and drive traffic to your website.

 

SEO Plan

An SEO strategy plan is a blueprint for your Search Engine Optimization activities that can be mapped out. It is a long-term solution to drive pre-qualified traffic to your website, improve conversion rates, and boost your online revenue.

 

Ranking Factors

  • Keywords
  • Title/Headings
  • Links (Internal, external)
  • Words in link (hyperlinks words)
  • Reputation
  • Age
  • Long tail keywords
  • Local Directory links
  • Linkages (YT, SM Sites)

 

Optimization Steps and Ranking Factors

  1. SEO Analysis
  2. SEO Plan
  3. Site Account Optimization
  4. On Page Optimization
    • Keywords
    • Titles/Headings
    • Links (Internal, External)
    • Words in link (hyperlinks words)
    • Reputation
    • Age
    • Long tail keywords
  5. Off Page Optimization
    • Local Directory links
    • Linkages (YT, SM sites)
  6. Monitoring
  7. Measurements and evaluation

 

How to conduct an SEO Assessment Using SEOQuake?

  1. Do an SEO Analysis
    • Add SEOQuake as a Chrome plugin
    • Open a site
    • Click on the SEOQuake icon
    • See results
  2. Create an SEO plan

 

SEO ON PAGE OPTIMIZATION?

What is On Page Optimization?

On-page refers to both the content and HTML source code of a page that can be optimized as opposed to off-page SEO which refers to links and other external signals.

 

It refers to all the things that we do within our website such as title, description, content, image, keyword stuffing, internal linking, etc.

Overall the on-page technique means structuring or building your website to be search engine friendly.

How does On Page Optimization Works?

  1. Site Optimization
  2. Optimizing pages
  3. Optimizing posts
  4. Optimizing photos

 

STAGES OF SEO

1. Technical

The process of letting the Search Engine crawl and index the webpage without any issue.

2. On Page

The process of optimizing the content for search engine

3. Off Page

The process of generating backlinks to our website

 

TECHNICAL OPTIMIZATION PROCESS

  1. Technical
    1. Site Optimization
      1. Adding site meta description
      2. Adding site meta tags

On Page Optimization Process

  1. Optimizing pages
    1. KW in title, URL, subtitle, contents
    2. Links/Words in Links: Internal and External
  2. Optimizing posts
    1. KW in title, URL, subtitle, contents
    2. Links/Words in Links: Internal and External
    3. Categories
    4. Tags
    5. Featured image
    6. Length
    7. Longtail KW’s
  3. Optimizing photos
    1. KW in photo file name, ALT text and description.

 

Reminders

  • Variations of the KW to avoid stuffing
  • Go for the words you want to be ranked associated to your branding in the “words in link”

 

What is SEO Off Page Optimization?

What is Off Page Optimization or Backlinking?

Off-page Optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible.

 

“Off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings with search engine results pages (SERPs).

 

SEO Types

  1. White Hat SEO – Experts call the White Hat SEO as the most organic/natural way of SEO process, which follows search engine rules and policies. Most of the techniques are done to please the users and not to please the search engines. The primary goal of these techniques would be to increase the user experience and website usability.
  2. Black Hat SEO – Black Hat SEO techniques are completely opposite to White Hat SEO techniques. Here, the process is of implementing the techniques to please only search engines without giving much thought about the users and relevance. The website might get penalized if we keep practicing such black hat techniques. This can be done through a completely automated process through bots, programs, tools, etc., without any human involvement.
  3. Gray Hat SEO – It is the combination of both White Hat SEO techniques and Black Hat SEO techniques. Most of the newbies in the digital marketing field are executing Gray Hat SEO techniques.

 

Reminders

Domain Authority (DA) – is a search engine ranking score that predicts how well a website will rank on search engine results pages (SERPs). A Domain Authority score ranges from 1 to 100, with higher scores corresponding to a greater ability to rank.

 

Page Rank (PR)/Page Authority (PA) – is a score that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from 1 to 100, with higher scores corresponding to a greater ability to rank.

 

SEO Backlinking Strategies

Off Page or Backlinking Techniques

  1. Creating Shareable Content – Amazing content is always the KING in search engine optimization. Creating amazing and shareable content is a smart way to generate more and more natural backlinks to our website or blog. Research often and keep your content always fresh and updated.
  2. Influencer Outreach – If you have created any kind of content which is share worthy, then don’t hesitate to reach out to influencers in your industry. Tell them to check your blog and ask for link backs from their blog. Make sure you get the links from completely relevant domains.
  3. Contribute as Guest Author – There are a number of good and quality blogs that are open for guest post from various authors. Write an amazing research piece and reach them with the content for guest post. Don’t focus on quantity of links, but rather focus only on quality links. Also, don’t keep posting multiple times on the same guest blog site.
  4. Social Media Engagement – A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more backlinks.
  5. Social Bookmarking Sites – are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.
  6. Forum Submission – Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions, and give your suggestions and advice. Make use of “Do-Follow” forums.
  7. Blog Directory Submission – is constantly working to build quality back links. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.
  8. Article Submission – Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low-quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.
  9. Question and Answer – One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog, or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.
  10. Video Submission – If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the more popular ways to get quality backlinks because all video submission websites have high PR.
  11. Image Submission – Share your photos on popular image submission websites. Before submitting your images, please optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description, and tags.
  12. Infographics Submission – Make creative infographics. These days, infographics are getting popular on the internet. Submit your infographics on infographics submission websites and give reference links to your webpage or blog. The image sizes differ with different websites.
  13. Document Sharing – Create attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents in the document sharing websites.
  14. Press Release – submission refers to writing about new events, products, or services of the company and submitting it to PR sites. It is an off-page SEO strategy that helps popularize your events, products, or services on the web to improve the SEO of your site. SEO is the organic way to rank higher in the search engines.
  15. Website Submission – is just another technique where we can create sub domains in high domain authority website. For example medium.com, tumbler, blogger, wordpress etc., Listing your website on online directories go a long way in helping improve your presence on the web.

 

Sites for Website Submission can be found here.

 

Portfolio

Please submit the following:

  1. Make an SEO Optimization for your website
    • Audit via SEOQuake
    • On Page (1 page/post, 1photo)
    • Off Page (10 screenshots/links)

 

Email Subject: DM – Portfolio 4

 

PORTFOLIO SUBMISSION GUIDES:

1. Video-On-Demand (VOD) Access
Submit your portfolios to courses@surgedigital.agency.
You can submit individually per coaching session or submit all required portfolios as one, in one email (attach your Google Drive).

2. VOD with Class Coaching
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

3. VOD with Mentoring
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

4. Premium Members
Submit your portfolios to courses@surgedigital.agency.
Please submit all required portfolios as one, in one email (attach your Google Drive).

 

Examples

Use the arrow on the navigation bar to view the other pages of the portfolio samples.

Portfolio 4

DM-Portfolio-4

 

Psalm 128:2

“You shall eat the fruit of the labor of your hands, you shall be blessed, and it shall be well with you.”  

 

CONTACT US!

For Technical Issues: members@surgedigital.agency

For Submission and Certificate: courses@surgedigital.agency

For any Concerns or Questions: info@thesurgemarketplace.com