Coaching Session 5 – Graphic Design in Business
Time Stamps:
00:42 Importance of Graphic Design in the Industry
04:44 Graphic Design Branding
07:40 Logo Creation
35:45 Boost your Online presence through design
39:02 Designing Marketing Materials
43:45 Introduction to Website Designing
Lesson Notes
CS5: Graphic Design in Business
How important is graphic design in business?
- First impressions matter
- Consistency is credibility
- Most humans are visual learners
- Creativity kills competition
- Your message matters
Graphic Designer Branding
Personal branding is all about marketing yourself as an individual and what you want others to say about your personality and creative work.
Here are the questions you need to ask yourself:
- Why did you start designing? Maybe you always drew as a kid or recently discovered you are passionate about graphics?
- What are your strengths and weaknesses as a designer?
- What area do you want to specialize in? Do you prefer Logos? Illustrations? Packaging? or etc.
- What are your dream projects/clients?
What is a logo?
A logo is a combination of text and imagery that tells people the name of your business and creates a visual symbol that represents your vision
5 rules of a winning logo design
- Your logo must reflect your business
- Make it timeless and classic
- Make neutral versions of it (black, white, and gray)
- The logo should be scalable and high quality
- Keep it balanced
How can graphics boost your online presence?
- Include visuals in your social media posts
- Use high-quality photos only
- Make use of trendy topics that relate to your business
- Infographics are great for social media because they combine interesting visuals with helpful information
- Always include your details in your social media graphics (logo, other social media accounts, email address, etc.)
Free Website Builders:
Portfolios
- Answer the Graphic Designer Branding Questions in this CS
- Create social media graphics based on your personal/business branding
- Create a simple logo from scratch (colored & neutral version)
- Design a front page of a website using Wix/Weebly
Email Subject: CS5 Portfolio
PORTFOLIO SUBMISSION GUIDES:
1. Video-On-Demand (VOD) Access
Submit your portfolios to courses@surgedigital.agency.
You can submit individually per coaching session or submit all required portfolios as one, in one email (attach your Google Drive).
2. VOD with Class Coaching
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.
3. VOD with Mentoring
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.
4. Premium Members
Submit your portfolios to courses@surgedigital.agency.
Please submit all required portfolios as one, in one email (attach your Google Drive).
“Commit your way to the Lord; trust in Him, and He will act..” Psalm 37:5
CONTACT US!
For Technical Issues: members@surgedigital.agency
For Submission and Certificate: courses@surgedigital.agency
For any Concerns or Questions: info@thesurgemarketplace.com