Coaching Session 5 : The 3 I’s of Analytics

In this section you will learn:

1. Using Internal vs. External Data
2. Where to find Public Data Sets?
3. Data Analysts need to know how to Identify, Inventory, and Integrate Data

PUBLIC DATA RESOURCES

1. Public NGO data like files from the United Nations, World Bank or the Asian Development Bank
2. Public government data like those from the Bangko Sentral ng Pilipinas or the Philippine Statistics Authority

PUBLIC DATA PH RESOURCES

1. Philippine Statistics Authority (PSA): the main government agency responsible for collecting, compiling, and disseminating statistical data on various aspects of the economy and society.
2. Data.gov.ph: a portal managed by DICT that provided access to various government data sets on topics such as health, education, environment, and public safety.
3. Open Data Philippines: provides access to a wide range of data sets on topics such as finance, public services, and transportation

PUBLIC DATA PROS & CONS

Pros of using public and external data:

1. Widely available 
2. Cost-effective
3. Broader perspective 
4. Credibility 
5. Time-saving

Cons of using public and external data:

1. Quality
2. Limited control
3. Limited customization
4. Limited scope 
5. Data privacy

THE 3 I’S OF ANALYTICS 

1. IDENTIFY the right data at the right time
2. INVENTORY your data to optimize your analysis
3. INTEGRATE your data analysis into decision-making

IDENTIFY DATA FOR ANALYTICS

Finding the Data. Writing Requirements. Raw numbers have to be filtered to extract what you need. Solid requirements help maximize the time to focus on analysis.

INVENTORY DATA FOR ANALYTICS

Analyzing the Data or Crunching the Numbers.

You started with a problem or a question, now you need to find the answer and come up with potential solutions.

INTEGRATE DATA FOR ANALYTICS

Adding Narrative and Visuals. Telling the Story. This is where being an analyst takes science and turns it into art to control some sort of action from the audience.

THE DATA BEHIND THE STORY

February 16, 2012, 10:00 AM Eastern Standard Time

SAN FRANCISCO–(BUSINESS WIRE)–Wells Fargo & Company (NYSE: WFC) has expanded its ExpressSend remittance network through an agreement with Houston-based Bancomer Transfer Services. Through this agreement, Wells Fargo will extend its consumer remittance payout network distribution to seven additional financial institutions in the Dominican Republic, Ecuador, El Salvador, Mexico, Nicaragua, and Peru. Wells Fargo ExpressSend customers now have 35,800 remittance payout locations to send money to 15 countries in Latin America and Asia. Within the last year alone, Wells Fargo added 8,200 payout locations, a 30 percent increase.

HOW TO USE DATA IN A STORY

Finding data for a press release involves identifying reliable sources of information that support your story and provide value to your target audience. Here are some steps you can follow to find data for a press release:

1. Identify the key message
2. Research your topic
3. Look for primary sources
4. Verify the data
5. Use data to support your story: Once you have identified relevant data, use it to support your key message and make your story more compelling. Use charts, graphs, and other visuals to help illustrate the data and make it easier for your audience to understand.

APEC PROJECT DARE

APEC Project DARE (Data Analytics Raising Awareness) is a capacity-building initiative that was launched in 2016 by the Asia-Pacific Economic Cooperation (APEC) forum. With a goal to promote the use of data analytics in the Asia-Pacific region, with a focus on helping small and medium-sized enterprises (SMEs) to better understand and use data to drive growth and competitiveness.

The project aims to raise awareness of the benefits of data analytics and to provide training and resources to help SMEs develop the skills they need to effectively use data.

In 2016 the DSA Landscape in the Philippines looked like this:

• Only 10-20 of 2,000 HEIs actively teaching DSA subjects 
• 1,500+ current DSA job openings on jobstreet.com.ph
• Time for Fill for Data Scientist is 45+ Days
• Very Limited # of DSA Experts (300-500 legit Data Scientists)

 

Portfolio

Email Subject: Data Analytics – Portfolio 5

1. Complete the Press Release Exercise.
2. Please source data for the Press Release exercise and explain how you identified it, will inventory it, and integrate it. Remember to cite your source, notate the age of the data and mention what other sources you looked at before choosing the one you chose. Submit in a PDF file with at least 3 Paragraphs using the data you sourced.