Coaching Session 5 – Understanding FB Advertising Guidelines

Time Stamps:

01:08 Identify the Do’s and Don’ts of FB Ads

02:20 What are the Prohibited

11:36 Restricted contents?

13:45 Different Ads Policy

16:34 Use of Facebook Brands assets 

 

Lesson Notes

What is prohibited content? 

  • These are contents that are NOT allowed for Facebook Advertising. 

 

❎1. Must NOT violate FB Community Standards  (Authenticity, Safety, Privacy, Dignity) 

 

❎2. Illegal Products or Services

 

❎3. Discriminatory Practices

 

❎4. Tobacco and Related Products

 

❎5. Drugs & Drug-Related Products

 

❎6. Unsafe Supplements

 

❎7. Weapons, Ammunition, or Explosives

 

❎8. Adult Products or Services

 

❎9. Adult Content

 

❎10. Third-Party Infringement

 

❎11. Sensational Content

 

❎12. Personal Attributes

 

❎13. Misinformation

 

❎14. Controversial Content

 

❎15. Non-Functional Landing Page

 

❎16. Cheating and Deceitful Practices

 

❎17. Grammar & Profanity

 

❎18. Nonexistent Functionality

 

❎19. Personal Health

 

❎20. Payday Loans, Paycheck Advances, and Bail Bonds

 

❎21. Multilevel Marketing

 

❎22. Penny Auctions

 

❎23. Misleading Claims

 

❎24. Low Quality or Disruptive Content

 

❎25. Spyware or Malware

 

❎26. Automatic Animation

 

❎27. Unacceptable Business Practices

 

❎28. Circumventing Systems

 

❎29. Prohibited Financial Products and Services

 

❎30. Sale of Body Parts

 

 

WHAT ARE RESTRICTED CONTENTS?

  • These are contents that are allowed for Facebook Advertising with limitations.

1. Alcohol


 

2. Dating

 

3. Real Money Gambling

 

4. State Lotteries


 

5. Online Pharmacies

 

6. Promotion of Over-The-Counter Drugs

 

7. Subscription services

 

8. Financial and Insurance Products and Services

 

9. Branded Content

 

10.a. Ads About Social Issues, Elections or Politics

 

10.b Disclaimers for Ads About Social Issues, Elections or Politics

 

11. Cryptocurrency Products and Services

 

12. Drug and Alcohol Addiction Treatment

 

13. Cosmetic Procedures and Weight Loss


 

 

VIDEO ADS POLICY 

⦿  Disruptive Content

 

⦿ Entertainment related restrictions

 

 Targeting Policy
❎You must not use targeting options to discriminate against, harass, provoke, or disparage users or to engage in predatory advertising practices.

⦿ If you target your ads to custom audiences, you must comply with the applicable terms when creating an audience.

Positioning Policy

❎ Irrelevant 

❎ Inaccurate

❎ Doesn’t match to a landing page 

Text in Ad Policy

❎ Too much text  = Minimal reach or may not run at all

 

Lead Ads Policy

If you’re creating a Lead Ad, doing any of the following can get your ad disapproved

 if you do not obtain written permission by Facebook beforehand.

  1. Account Numbers
  2. Criminal History
  3. Financial Information
  4. Government Issued Identifiers
  5. Health Information
  6. Insurance Information
  7. Political Affiliation
  8. Race or Ethnicity
  9. Religion
  10. Sexual Orientation
  11. Template Questions
  12. Trade Union Membership
  13. Usernames or Passwords

Use of Facebook  Brand Assets 

  1. Brand Endorsement
  2. Brand Usage in Ads
  3. Copyrights & Trademarks
  4. User Interface Screenshots

Complete list of Facebook Advertising Guidelines & Policy on this link:
https://www.facebook.com/policies/ads

Reminder:  Know how to win by following the rules – Arnold Palmer

 

Portfolio

Portfolio Assignment 5:  What are the possible challenges that you might encounter upon placing an ad?

 

Example:

—- Use of Facebook  Brand Assets  – Because I am selling Facebook Ad Course & I am not connected to FB Corporate office

 

Email Subject: FAMC – Portfolio 5

 

PORTFOLIO SUBMISSION GUIDES:

1. Video-On-Demand (VOD) Access
Submit your portfolios to courses@surgedigital.agency.
You can submit individually per coaching session or submit all required portfolios as one, in one email (attach your Google Drive).

2. VOD with Class Coaching
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

3. VOD with Mentoring
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

4. Premium Members
Submit your portfolios to courses@surgedigital.agency.
Please submit all required portfolios as one, in one email (attach your Google Drive).

CONTACT US!

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