Coaching Session 6 – Facebook Business Manager vs Ads Manager

Time Stamps:

00:58 Differentiate Fb Business Manager and Ads Manager

04:31 How to Create Accounts

15:21 What are the Benefits of Using Both

 

Lesson Notes

Facebook Business Manager  VS Facebook Ads Manager: What’s The Difference?

There is a major difference between Facebook ads manager and Facebook business manager. These are two types of accounts with different ways to use Facebook’s platform.

FACEBOOK BUSINESS MANAGER FACEBOOK ADS MANAGER
Description Facebook Business Manager to help business owners manage and organize their Facebook pages and advertising accounts. It allows you to separate your personal Facebook accounts from your online business. Facebook Ads Manager is your go-to interface for creating, managing, and reviewing your Facebook ads. Ads Manager is dedicated entirely to Facebook advertising.
Primary Function – Ad Accounts

– Catalogs

– Pixels

– Business Pages

 – Create and run ads on Instagram and Facebook;

– Facebook app install ads

– Target your ideal audience and people most likely to interact, engage, and buy;

-Set your budget;

– Analyze the performance of ads, ad sets, and campaigns;

– View your billing settings, payment history, and payment method.
Benefits – Access Management (for Improved Business Security)

– Easily Distribute Roles via User Administration

– Dividing Work According to Role

– Manage Multiple Pages

– Easily Collaborate with Agencies”

 -Create multiple ads, ad sets, and advertising campaigns for one or more Facebook business pages;

-Edit or duplicate your ad settings, such as targeting and budget;

-Analyze the results of your advertising campaigns and make data-focused decisions for future ads and marketing campaigns;

-Customize graphs and charts to share with important members of your team or business.

 

What is Facebook Business Manager?

Business Manager is a tool designed for managing your Facebook Pages and ad accounts.

By using Business Manager, you can:

  • Manage access to your Facebook Pages and ad accounts – see what individuals have access to your Pages and ad accounts and remove or change their permissions.
  • Work with agencies – you can also share your Business Manager account with agencies so that they can help you manage your ad campaigns.

You can have multiple ad accounts and users all combined under your Business Manager account.

Create a business manager account under: http://business.facebook.com/  

 

You should receive an email like this, click “Confirm Now”

 

Adding Facebook Business Pages

There are a couple of different choices when adding Facebook Business pages to your Business Manager account. If you are managing a client’s or another business Facebook page, you can request access. Here’s how to do that:

From your Business Account home page, scroll down and click “Add Page”

You’ll see there are 3 options:

    • Add Page. Choose this if you are the owner of a Facebook business page.
    • Request Access. Choose this if you need access to a client’s page.
    • Create Page. Choose this if you want to create a page for your business.

Advice: If you are working on a client’s page, always choose “Request Access” rather than the “Add Page”. If you add their page to your business account, you can limit access to their own page on their end. To avoid putting your client in a discomforting situation, stick with “Request Access” so they can determine the level of access you need to manage their account.

For this guide, let’s assume you’re connecting a page you own, rather than acting as an agency or social media manager.

To add a business page to your Business Manager account, follow these 3 steps:  

  • Click “Add Page”.
  • Start typing the name of your page in the text box. Find your page then click “Add Page”.
  • If you have administrator access to the page, you should have complete access to add it to your Business Manager account.

To add a Facebook page to your business manager:

Go to Business Manager Settings (https://business.facebook.com/settings/)

  • On the left, click on Accounts -> Pages
  • In the Pages column, click on the “Add Page” CTA
  • Select one of the 3 options: “Claim a Page”, “Request Access to a Page” or “Create a New Page”
  • If you choose to request access or claim a Page, enter the Facebook page name or URL

Confirm your ad account information
To access your ad account information, you can follow the path to the Settings menu in the animation above, or you can view your ad account settings now.

 

Optional lesson (For business owners and Agencies)

Add People to Manage Your Facebook Assets

To maximize your Facebook marketing, you may want to hire extra help or invite team members to manage your Facebook assets. With Facebook Business Manager, there are a variety of roles you can assign to people to work on your Facebook business page or your ad account. 

Here’s how you can add people to create a powerful marketing team:

  1. From the Business Manager home page, click on “Business Settings” in the left side corner. 

  1. Go to “Users” >> “People” then click “+ Add” to assign roles to people.

  1. You can assign people with:
    • Employee access – Can work on specific accounts and has limited access.
    • Admin access – Can do anything and has full access to your account(s).

(If you open the “Advanced Settings” you can add the following roles )

    • Finance Analyst – Can see business transactions such as invoices, account spend, and payment methods.
    • Finance Editor – Can update and edit credit card information and financial details like transactions, invoices, etc.

Once you have assigned their role, click “Next”

  1. On the next page, you’ll be able to grant access to your pages, ad accounts, catalogs, and apps. These are the page roles you can assign to users:
    • Page Admin – Can manage the entire page, including assigning new roles to other users.
    • Page Moderator – Can create ads and branded content; view insights; send, respond, and delete messages and comments.
    • Page Analyst – Can manage branded content settings and review insights.
    • Page Editor – Has the same level of access as a “Page Moderator” and can also publish content to the page.
    • Page Advertiser – Has the same level of access as a “Page Analyst” and can also create ads.
  1. After assigning a role for your new user, you can also grant or limit access to your billing accounts. These are the roles you can assign your users:
    • Ad Account Admin – Has total access to campaigns, can edit billing details, and assign roles to other users.
    • Ad Account Analyst – Only has access to view and report on ad performance. 
    • Ad Account Advertiser – Can see, create, and edit ads.
  1. When you’re satisfied with your choices, click “Invite”. You’ll have to wait until the new user accepts the invitation before they can start accessing your Facebook assets.

You’ll be able to see pending invitations in your dashboard and can revoke access at any time. Also, if someone leaves your business, you can easily remove them from your accounts by going to “Business Settings” >> “People” and clicking on the name you want to remove.

This might not apply to you now, but you can invite business partners and ad agencies to your account by clicking “Partners”. You’ll need their Business Account ID in order to invite them to manage your account and you can assign similar roles as you would a user to limit or grant access to your Facebook Business Manager account.

 


WHAT IS FACEBOOK AD MANAGER?

Ads Manager is a Facebook tool where you can create and manage your Facebook ads. You can view, make changes and see results for all your Facebook campaigns, ad sets, and ads.

You can find Ads Manager by going to www.facebook.com/adsmanager/manage/.

With Ads Manager you can:

  • Create ad campaigns. With Ads Manager, you can use ad creation to design your ads in a step-by-step process. When you create your ad, you choose the marketing objective, the people you want to reach, the places to show your ad, and the ad format. Learn more about creating your ads.
  • Manage multiple ads at once. In Ads Manager, you can edit settings—such as audience, a budget, and placements—across many ads and create copies of your ads by duplicating them. Learn more about managing ads in Ads Manager. 
  • See how your ads perform. View up-to-date data on the performance of your ads and schedule reports. You can view results at the account level to a high-level view of how all your campaigns are doing, apply breakdowns to see the metrics you care about and create or schedule ad reports. Learn more about ads reporting in Ads Manager.

 

Getting started:  

To get to your Facebook Ads dashboard, you can head to https://www.facebook.com/ads/manager  or go to the page you are managing then ADS MANAGER 


For first time users of ads manager, you might see it this way:

 

Once you have created a Facebook business page, you can log into your Facebook Ads Manager account. 

There are 3 ways to log in:

Reminder:  Know how to win by following the rules – Arnold Palmer

 

Portfolio

Portfolio Assignment 6:  Send a screenshot of your 17 digit account number for the business manager or 8 digit account number for the ads manager 

 

Example:

 

Email Subject: FAMC – Portfolio 6

 

PORTFOLIO SUBMISSION GUIDES:

1. Video-On-Demand (VOD) Access
Submit your portfolios to courses@surgedigital.agency.
You can submit individually per coaching session or submit all required portfolios as one, in one email (attach your Google Drive).

2. VOD with Class Coaching
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

3. VOD with Mentoring
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

4. Premium Members
Submit your portfolios to courses@surgedigital.agency.
Please submit all required portfolios as one, in one email (attach your Google Drive).

 

CONTACT US!

For Technical Issues: members@surgedigital.agency

For Submission and Certificate: courses@surgedigital.agency

For any Concerns or Questions: info@thesurgemarketplace.com