Coaching Session 6 – Instagram Ads

Timestamps

0:37     Why Instagram Ads

2:10     Advantages and Disadvantages

4:20     Instagram Ads Lingo

5:38     Business Account Setup

 

Lesson Notes

• Why Instagram Ads
• Advantages and Disadvantages
• Understand the Instagram Ads Lingo
• Business Account Setup

 

Why Instagram Ads?

• 1+ Billion monthly active users
• 88% users are outside US
• 30 minutes is the average time users spend
• 130 Million users tap on Shopping Posts every month
• 500 Million people use stories every day
• 50% have visited a website after seeing a post
• 0.96% average engagement rate from a Business Account post

(2021 data from Hootsuite)

 

Advantages & Disadvantages

Advantages

• Budget-friendly
• Cost subject to results
• Simple to establish
• Ability to test a number of ads
• Quick way to generate more likes
• Facebook Analytics
• Targeted Ads Bases on a number of factors

Disadvantages

• No guarantee on clicks
• Users find them annoying
• Can some across as spam
• Keeps on changing policies

 

Understand the Instagram Ads Lingo

• Campaign: A campaign contains one ore more ad sets and ads. You’ll choose one advertising objective for each of your campaigns.
• Ad Group: Ad groups contain one or more ads. You’ll define your targetting, budget, schedule, bidding, and placement at the ad set level.
• Ad: The creative you use makes up an ad.
• Impressions: The number of times your ads were viewed
• CPM: The average cost per 1.000 impressions.
• Reach: The number of people who saw your ads at least once. Keep in mind that reach is different from impressions, which may include multiple views of you ads by the same people.
• Facebook Pixel: A piece of code for your website that enables you to measure, optimize, and build audiences for your add campaigns.
• Instagram Business/Professional Account: A public profile created by businesses, organizations, celebrities, and anyone seeking to promote themselves publicly through social media. This works like a normal Instagram account only that it has access to analytics.
•  Facebook Business Manager: A tool for managing access to Pages and ad accounts, geared towards companies who need to give different permissions to lots of people.
• Placement: Where ad units will appear. Options include Desktop and/or News Feed (Desktop and/or Mobile)
• Frequency: The average number of times each person saw your ad.
• Relevance Score: A rating from 1 to 10 that estimates how well your target audience is responding to your ad. This is Facebook’s equivalent to Google’s Quality Score.
• Page Engagement: The total number of actions that people took on your Facebook Page and its posts, attributed to your ads.
• Post Engagement: The total number of actions that people took on your Facebook Page and its posts, attributed to your ads
• Link Clicks: The number of clicks on ad links to select destinations or experiences, on or off Facebook-owned properties.
• Facebook Blueprint: Facebook’s global education and certification program that empowers agencies and advertisers to effectively achieve business results by marketing with Facebook’s family of apps and services. This is Facebook’s equivalent to Google’s AdWords certification.

 

Business Account Setup

Switching to an Instagram business account gives you the ability to access built-in insights about your account and its performance. You’re able to take a look at your post performance, follower activity and audience insights.

 

Portfolios

1. 1. Instagram Business Account Completed Setup

 

Email Subject: IAC – Portfolio 6

 

Examples

Student Information

Name: John Cornwill

Batch No.: 1

Freelancing Email: johncornwill@gmail.com

 

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Portfolio Requirement #1: Instagram Business Account Completed Setup

 

instagram.com/johncornwill

 

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