Coaching Session 6 – Pre & Post Student’s Orientation Course

Lesson Notes

In this Lesson:

1. Pre & Post Trial Lesson
   • Campaigns/Promos/Freebies/Giveaways
   • (Winning students)
2. Interview Setup with Students
3. Pre & Post Applications Tips and Techniques
   • (Keeping the enrolled students)
4. Effective Proposals to Students/Schools/Agencies

 

Freebie PDF to Prospect Students

• Free tolls to save you money as you create, launch and market your online class.
• Campaign strategy to giveaway creative articles. Give them value before they enroll.
• Conduct Free Webinars & Tutorials. Join events and do ‘impact’ social presence.

 

Free Social Media/Newsletter Designs: Canva

Free Recording: If you have a good smartphone use that for recording.

Free screen capture / streaming software: OBS – It’s the number one tool of big YouTubers and streamers.

Free Video Cutting software: Davinci Resolve Beta – From the Industry Leader Blackmagic – used to also cut Movies and Netflix shows.

Free Online Store: Gumroad – the free version takes a tiny cut of your revenue, but you don’t have to pay upfront. The Pro version takes no cut. Also unlimited mail address collection and email automation.

Free Marketing Automation: Gumroad can send emails for you based on filters you set.

Free Images for Commercial Purposes from certified photographers: Unsplash.com/Pixaby/Pexel.

Free Project Planning Tool: Trello – the free version has some limits, but you can work in a team for the free and even make your plans / board public to your audience.

Free Music for your YouTube Videos: “Audio Library – Music to content creators” – you need to put the source links into your video description. They will have a copy & paste links list ready for you per track you download. You can only use these tracks on YouTube!

Free Facebook/Instagram posting tool: Facebook creator studio – this is part of Facebook and allows you to schedule Instagram posts from your desktop computer. It also has a free library of music tracks you can use on Instagram.

Free Survey tool: Google Docs – It’s not the prettiest one, but it has a lot of functions and works great.

Free Chat Room: Discord – allows you to create rooms and even audio conferences with many users.

Free Video Conferencing: Google Hangout – Easy to use, allows screen casting too.

Free Audio Editing: Audacity.

Free Subscription Service: Patreon – Takes a cut of your income. You can make reward Tiers, make posts per Tier and Mail your Supporters – you also get their mail address.

 

Interview Set Up With Prospect Student

How do I Communicate with students who contact me?

• Prepare guides to help in handling incoming calls/emails from students and another for communicating during the first lesson.

 

What should I talk about when students call?

• Be ready to discuss your schedule, prices, schedule and teaching methods. The better versed you are in these things is highly related to your success at getting the student from merely contacting you to having them appear for a first lesson. Also, make sure these the things you say on the phone agree with the displayed on your social media / website.

 

What do I need to start?

• To stay organized and keep things smoothly I recommend: a schedule book; presentable teaching space; having a variety of teaching materials; file folders for each students / class you’ll teach; having generic “first lessons” prepared for a few different levels of students becoming persuasive and friendly on the phone knowing how to explain to prospect student/s.

 

Pre and Post Student Application

Assurance to Help – “Hello! I’m your teacher.”

• Greetings and introduction
  • How are you?
  • What’s your name?
  • Have you lived overseas before?
  • Why do you want to study (lesson / course)?
  • Have you studied before?
  • What school(s) have you attended?
  • Did you use a book in your last class?
  • Do you remember what book you used before?

 

• Description of Your Online School – “I’m the best”
  • Explain how your system / schedule works.
  • There’s no registration fee.
  • The student can select the same / different day / time each week.
  • The first lesson is / isn’t free.
  • When the student takes the lesson for the first time you will check your student’s level.
  • During the first lesson (after checking the student’s level), the student can decide his/her curriculum.

 

• Deciding Lesson Time
  • About when would you like to study?
  • What time is convenient for you?
  • From when would you like to begin?
  • What time does your work end / begin?
  • You choose a set time each week.
  • You choose the next lesson time at the end of each lesson.
  • You can come as frequently as you wish.
  • A 1-hour online lesson for Beginners is US $ 15 (State upfront your rate if not posted on your site.)
  • Would you like to try a lesson?
  • I am available to teach from 8AM to 9PM.
  • “OK. See you then!”

 

• Help – During the First Lesson
  • During the first lesson, there are things you may want to say in certain terms in order to reassure the student of your teaching ability and to fully explain things. Below is a list of potentially helpful phrases for the first time with a new student.
  • Settling In: Greetings and Exchange of niceties (Free talk on weekend activities, weather, news)
  • During the Lesson: Try to say that again.
  • Stating Your Protocol: You can email / call me anytime. Same day cancellation is not refunded.
  • Ending the Lesson: We’ll stop the lesson here. When would you like to study again? See you next time.

 

You’ll probably want to end the conversation at some point; it becomes a mini-lesson itself.

Phone Tips:

• Be friendly – tone of voice tells a lot.
• If you answer the phone with a “hello” you may notice some confusion or hesitation in the caller’s voice as they may be waiting for a greeting. If you sense this, it’s often helpful to say something like, “Are you calling about _____ lessons? This usually ends the student’s fumbling for words.
• Don’t be pushy – try to be a teacher more than a salesperson (you’ll get more students!)

 

Portfolio

OSMC – Portfolio 6

1. Create Campaigns/Promos/Freebies for your school — encouraging people to enroll
2. Prepare your Proposals to Students/Schools/Agencies — for enrollment; for English teachers/schools — partner with Japanese school or companies for English teaching opportunities; non-English schools — establish a link for funding or absorb your graduates
3. 1-minute video introduction of your school (course/s your offer, fees, campaigns, how to enroll, etc.)

 

Email Subject: OSMC – Portfolio 6

 

Sample School Campaign

(Olives English School actual distributed flyer)

 

Olives English School 90-minute Adult Lesson Plan: Click Here

 

“Know also that wisdom is sweet to your soul; if you find it, there is a future hope for you, and your hope will not be cut off.”  – Proverbs 24:14