Coaching Session 7 – Creating An Amazon Listing

Video Lessons

Practical Video

Lesson Notes

• How to create an Amazon Product Listing?
• Elements of Product Listing
• What is a Flat File?
• How to download a Flat File document?

How to create an Amazon Product Listing?

Step 1: Click add Product.

Log in to the Seller Central Account, then click “Add Product” under the Inventory drop down menu.

Step 2: Choose Method

You can choose from the 3 methods

• Add a product which is already on Amazon. You can do this by searching for the product by name or product ID.
• “Create a new product listing” if you are uploading a brand new product that is not currently selling on Amazon.
• Bulk Upload – to upload multiple products at once

Step 3: Ways to find selection of product category

Once you’ve clicked on “Create a new product listing”, you may find the category one of two ways: using the search feature or by browsing the categories.

Step 4:  Choose Category

After typing your product into the search bar, you’ll be given all of the possible categories for that specific product. For my water bottle, I am given 12 different choices in which my water bottle will fit. Choose the one that is most appropriate to your product.

Step 5:  Fill in the listing information

Fill in the Listing Information for your new product.

The Listing Information is Divided Into 7 Tabs:

1. 1. Vital Info

• • • Product Name
    • Manufacturer and Branch Name
    • Manufacturer Part Number
    • Package Quantify
    • Material Type
    • Color and Color Map
    • Lens Color
    • Size
    • GTIn Exemption Reason
    • Related Product ID Type and Related Product ID
    • Item Display Dimensions and Weight
    • Weight Supported and Display Maximum Weight Recommendations

1. 2. Variations

• • • Variety
    • Colors
    • Sizes

1. 3. Offer

• • • Import Designation
    • Country of Publication
    • Seller Warranty Description
    • Release Date
    • Country as Labelled
    • Is Gift Wrap Available and Offering Can Be Gift Messaged
    • Tax Code
    • Fulfillment Latency
    • Legal Disclaimer
    • Start selling date
    • Fulfillment Channel

1. 4. Images
   5. Description
   6. Keywords
   7. More Details

Elements of Product Listing

1. Product Title – considered as the most important part of product listing. Its main role is to raise product’s discoverability, keyword ranking and indexing.

• • Must not exceed 200 characters, including spaces
  • Use at least 3 to 5 main keywords
  • Do not use ALL CAPS
  • Use – or , to break phrases
  • Use numerals e.g “4” instead of “four”
  • Should include size, weight,material, color, size, pack, item
  • Do not include promotional phrases e.g “Free Shipping” and subjective commentary, such as “Hot Item” or “Best Seller”
  • Do not include special characters like: ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬

2. Bullet Points – Amazon calls it “KEY FEATURE” (five (5) clear points next to the product image. These highlight the important features and benefits of the product.

• • Begin each bullet point with a capital letter
  • Should be written as sentences fragments
  • There should be no punctuation at the end of a bullet point,
  • Use semicolons to separate phrases in a single bullet point
  • Do not include promotional information
  • Spell out measurements such as quart, inch, or feet
  • Do not include promotional and pricing information

3. Product Image – professional quality product images are necessary.

• • Background must be pure white
  • Must contain 1000 pixels or more
  • The image must not contain additional text, graphics, or inset images
  • The image must not contain confusing additional objects
  • The image must be in focus, professionally lit and photographed or scanned, with realistic color and smooth edges
  • The image must be the cover art or professional photograph of the product being sold.
  • All other products should fill 85% or more of the image frame.
  • Pornographic and offensive materials are not allowed. 

4. Product Description / EBC (Enhanced Brand Content)  -the product features can be described in different ways by including a unique brand story, enhanced images, and text placement.

• • Must be less than 2000 characters
  • Focus on selling the product’s benefits, not its features
  • Keep the description short and to the point
  • Use bullet points for long descriptions (or product details)
  • Write a buyer persona-based description.

What is a Flat File?

How to Download a Flat File Document?

Steps to Check & Upload Flat File Excel Template:

• Go back to Amazon Seller Central.
• Go to the “Check and Upload your Inventory” tab (to the left of the “Download an Inventory File” tab)
• Under the “File Type” menu, select “Inventory Files for Non-Media Categories”
• Then, click the “Choose File” button and select your edited flat file template
• Click “Check File”

Portfolio

Application Assignment :

• What are the Basic Elements of Product Listing?
• Create a  sample product listing from the winning product you found, Write the product description with a picture and write 5 bullet points.

Email Subject: C7 -Batch #

Example

 

Note: You can start watching the lessons in advance, but the submission of portfolios can only be done after joining the LIVE sessions/Orientation and during your scheduled batch only.

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