Coaching Session 8 – Social Media Content Planning and Creation
Lesson Notes
Time Stamps:
1:08 -Understanding your Target Market
12:07 -Type of Social Media Contents
12:54 -Preparing for Social Media Content Creation
22:09 -Creating Social Media Contents
26:20 -Social Media Content Plan
In this lesson:
CS8 – LESSON: SOCIAL MEDIA CONTENT PLANNING AND CREATION
- Understanding your target market
- Types of social media contents
- Preparing for social media content creation
- Creating social media contents
- Social media content plan
FC – PORTFOLIO 8
- Social media content plan
SOCIAL MEDIA CONTENT PLANNING AND CREATION
Understanding your Target Market
Target Market
A particular group of consumers at which a product or service is aimed.
Examples:
- Fast Food – Families
- Men’s Sports Shoes – Men with an interest in sports
- Women’s Purses – Working women
Questions to be Asked when Deciding on a Target Market
- Who will buy/avail the brand’s products/services?
- How old are they?
- Focused location?
- Focused gender?
- What are their interests and whys?
- Where are they hanging out?
Target Market of Freelancer
- Products/services? – Freelancing Services (GVA, SMM, SEO, WWD, etc)
- Age – 30-50 years old
- Location – Australia
- Gender – Men and Women
- Interests – Business Growth
- Where to find them – LinkedIn
Types of Social Media Contents
Types of content
- Articles
- Photos
- Photo with texts
- Texts
- Videos
- Infographic
- Slides (photo slides)
- GIF, animation
- Stories
- eBooks
- Live
Preparing Social Media Contents
Tips in Preparing Contents
- Relevant
- Real-time
- Informative
- From the Feedback
- Personal, Stories
- Popular topics or hashtags
- Humor
- Quality photos / videos
- Be guided by insights
- Back end operations
- Interactive
- Good visuals
- User-Generated Content (UGC)
- Positive, inspiring
- Measurable
Preparing Social Media Contents
- Devise a plan
- What is your purpose
- Who is your TM?
- What do they need?
- What type of content
- Create a schedule
- Frequency
- Best time to post
- Design contents if needed
- Canva
- Website
- Facebook Creator
- YouTube Studio
Creating Social Media Contents
Tips in Creating Social Media Contents
- Be consistent with your branding details: colors, fonts, etc.
- Use brand logo, photos
- Use the right format, sizes suitable to every social media channel
- Add relevant KWs in your texts
- Share a story
Social Media Content Plan
Content Plan
A document that details all the proposed content for a period of time with :
- Date of posting
- Time of posting
- Content
- Text to be used
- Links
- Landing pages
- Hashtag
Portfolios
Please submit the following:
- Social media content plan
- One week worth of contents
- Columns: Date, Time, Text and Content, Status
- For Facebook page, Twitter, LinkedIn, and Instagram
- Should be different content each for each social media channels
Email Subject: FC – Portfolio 8
PORTFOLIO SUBMISSION GUIDES:
1. Video-On-Demand (VOD) Access
Submit your portfolios to courses@surgedigital.agency.
You can submit individually per coaching session or submit all required portfolios as one, in one email (attach your Google Drive).
2. VOD with Class Coaching
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.
3. VOD with Mentoring
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.
4. Premium Members
Submit your portfolios to courses@surgedigital.agency.
Please submit all required portfolios as one, in one email (attach your Google Drive).
Examples
Use the arrow on the navigation bar to view the other pages of the portfolio samples.
Portfolio 8
Colossians 3:23
Whatever you do, work at it with all your heart, As working for the Lord, not for human masters.
CONTACT US!
For Technical Issues: members@surgedigital.agency
For Submission and Certificate: courses@surgedigital.agency
For any Concerns or Questions: info@thesurgemarketplace.com