Coaching Session 9 – Launching your Business/Product

Lesson Notes

In this lesson:

• What you business/product pre-launch preparations are
• Planning and organizing your launch

 

Setting your targets

1. Audience response
2. Number of products to be sold on launch date
3. Audience reach
4. Brand communication

What makes a good product launch?

1. Make it about your target audience.
2. Make your audience feel good about your product.
3. Make your product centerstage.
4. Highlight the benefits of your product.
5. Have a strong call to action

 

Pre-launch Preparations

• Make sure your visual branding assets are ready. Design your marketing collaterals
• Prepare your storefronts
  • Storefronts and shops
  • Website/E-commerce
  • Social Media Accounts
• Prepare your digital marketing campaigns
• Prepare your product photos and videos

 

Planning and Organizing the Launch

1. Organize your launch internally
2. Hire an event planner

 

Steps

Step 1: Select an auspicious date for you launch.

Step 2: Define your launch goals.

Step 3: Brainstorm on your event concept and design.

Step 4: Define your milestones and plot your schedule

Step 5: Set a budget for your event

 

Portfolio

• Make your product launch plan by using the Event Planning Template

 

Email Subject: BPD-Portfolio 9

 

PORTFOLIO SUBMISSION GUIDES:

1. Video-On-Demand (VOD) Access
Submit your portfolios to courses@surgedigital.agency.
You can submit individually per coaching session or submit all required portfolios as one, in one email (attach your Google Drive).

2. VOD with Class Coaching
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

3. VOD with Mentoring
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

4. Premium Members
Submit your portfolios to courses@surgedigital.agency.
Please submit all required portfolios as one, in one email (attach your Google Drive).

 

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