CS5: Copywriting for Chatbots

Lesson Notes

Time Stamps:

00:04 Video Introduction

00:08 In this Session

00:15 Copywriting Overview

00:18 What is Copywriting?

00:55 Why is Copywriting important?

01:50   How does copywriting go with your chatbot?

04:31   Copywriting Guidelines

16:03   Portfolio

16:44   Quote

 

In this Session

  1. Copywriting Overview
  2. Copywriting Guidelines

 

Copywriting Overview

What is Copywriting?

Copywriting is the craft of writing persuasive messages that prompt people to take action. 

It involves things like human psychology by using words that appeal to the human brain to make people perform your desired action (like hitting that “Buy” button) and sales tactics such as scarcity offers and deadlines, as well as solving your customer’s pain points and identifying their needs). The point of it is to persuade people to take action, whether it’s buying something, entering an email address, donating money, or clicking a button.

Source: https://manychat.com/blog/facebook-sponsored-message-copywriting-tips/ https://www.thebalancesmb.com/the-surprising-answer-to-what-is-copywriting-4056392

 

Why is Copywriting important?

Copywriting is essential because it drives profitability and achieves your business goals by convincing your customer that your product offering will solve their needs and offer them value. Your copy should be written with your customers in mind.

If you have excellent and effective copywriting, these positive results will lead to commercial success.

 

How does Copywriting produce these great business benefits?

  • It’s in the right place when your audience has a need
  • It catches their precious attention
  • It keeps them interested through relevancy
  • It tells them how your brand and products address their pain points
  • It directs them towards what to do next.

Read more about copywriting at: https://www.melottimedia.com.au/blogs/why-is-copywriting-important 

 

How does Copywriting go with your Chatbot?

Your message copy is the one thing that compels your subscribers to click through or leave your message as another notification cluttering up their lock screen.

Source: https://manychat.com/blog/facebook-sponsored-message-copywriting-tips/

 

2. Copywriting Guidelines

Refer to the video for the detailed explanation.

Other references:

https://manychat.com/blog/write-marketing-copy/

https://manychat.com/blog/facebook-sponsored-message-copywriting-tips/

 

Portfolio

Instructions:

  1. How do you feel about developing a copy for your chatbot? 
  2. Why do we add emojis at the beginning of a sentence in our chatbot copy?
  3. Why is it important to set expectations with our audience in messenger?
  4. Would you give your subscribers an option to unsubscribe? Please provide a rationale for your answer. 

 

Subject Line: CMM Portfolio 5_[Your Name]

 

PORTFOLIO SUBMISSION GUIDES:

1. Video-On-Demand (VOD) Access
Submit your portfolios to courses@surgedigital.agency.
You can submit individually per coaching session or submit all required portfolios as one, in one email (attach your Google Drive).

2. VOD with Class Coaching
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

3. VOD with Mentoring
Send your portfolios to courses@surgedigital.agency.
Please submit individually per coaching session.

4. Premium Members
Submit your portfolios to courses@surgedigital.agency.
Please submit all required portfolios as one, in one email (attach your Google Drive).

Sample Portfolio

 

CONTACT US!

For Technical Issues: members@surgedigital.agency

For Submission and Certificate: courses@surgedigital.agency

For any Concerns or Questions: info@thesurgemarketplace.com