CS9 – Using Social Media in Real Estate Marketing

Lesson Notes

Timestamps: 

1:02 – Social Media for Real Estate 

13:12 – Social Media Content Plan/Calendar

 

In this lesson:

  • Social Media for Real Estate
  • Social Media Content Plan/Calendar

 

Social Media

  • Social Media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, Snapchat, YouTube, and Vimeo accounts.

Social Media in Real Estates

Management

  • Customer relations
  • Providing information
  • Lead generation

Marketing

  • Advertising
  • Sales 

Steps:

  1. Assess RE brand’s social media presence.
  2. Decide main social media site.
  3. Decide main supporting social media site.
  4. Create/Optimize social media sites.
  5. Create contents.

Example:

  1. Assess RE brand’s social media presence
    • With social media presence?
    • Start from scratch?
    • Has existing, needs work?
  2. Decide main social media site.
    • Facebook page
  3. Decide main supporting social media site.
    • Instagram
  4. Create/Optimize social media sites.
    • Professional profile photo 
    • Cover photo
    • Contact info
    • Description
    • Vanity URL
  5. Create contents.
    • Texts
    • Photos
    • Videos
    • Articles
    • Infographics
    • Slides
    • Screenshots
    • Albums

Real Estate Social Media Content Tips

  1. Homes for sale (portions, parts, amenities, info)
  2. Team 
  3. Events 
  4. Showings 
  5. Flyers 
  6. Feedback 
  7. Tips
  8. Wins
  9. Certifications
  10. Guides 

Content Plan/Calendar

  • Date
  • Posting time
  • Posting text
  • Content

  • Schedule
  • Create groups
  • Create stories

Social Media Tips

  1. Be relevant.
  2. Engage.
  3. Monitor and evaluate (insights).
  4. Build relationships (fan-based).
  5. Educate.

 

Portfolios

  1. Link of optimized real estate social media site.
  2. Spreadsheet (downloaded and attached to the email) of a real estate based social media content plan

 

Email Subject: REVA – Portfolio 9

 

PORTFOLIO SUBMISSION GUIDES:

1. Video-On-Demand (VOD) Access
Submit your portfolios to reva@surgedigital.agency.
You can submit individually per coaching session or submit all required portfolios as one, in one email (attach your Google Drive).

2. VOD with Class Coaching
Send your portfolios to reva@surgedigital.agency.
Please submit individually per coaching session.

3. VOD with Mentoring
Send your portfolios to reva@surgedigital.agency.
Please submit individually per coaching session.

4. Premium Members
Submit your portfolios to courses@surgedigital.agency.
Please submit all required portfolios as one, in one email (attach your Google Drive).

 

Examples

Use the arrow on the navigation bar to view the other pages of the portfolio samples.

Portfolio 9

REVA-Portfolio-9

 

CONTACT US!

For Technical Issues: members@surgedigital.agency

For Submission and Certificate: courses@surgedigital.agency

For any Concerns or Questions: info@thesurgemarketplace.com